The goal of this project is to help Athena's Story create a successful campaign in March by using customer survey data to understand their target audience and their preferences for feminist books. We will also use historical sales data to identify the most profitable genres for Athena's Story, including feminist fiction and biographies of inspiring women, as well as newer genres such as children's literature and feminist zines. Based on our analysis, we will provide insights and recommendations to Athena's Story on how to improve their sales and customer engagement.
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This project aims to tackle a market research challenge by focusing on customer behavior, preferences, and historical sales data to identify profitable genres. Its goal is to provide insights and recommendations to enhance sales and customer engagement for Athena's Story.
gleidyalonzo/Athenas-Story-Customer-Purchase-Behavior-Analysis
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This project aims to tackle a market research challenge by focusing on customer behavior, preferences, and historical sales data to identify profitable genres. Its goal is to provide insights and recommendations to enhance sales and customer engagement for Athena's Story.
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