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how to understand the media contribution percentage? #264

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ccdccc opened this issue Oct 23, 2023 · 2 comments
Open

how to understand the media contribution percentage? #264

ccdccc opened this issue Oct 23, 2023 · 2 comments

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@ccdccc
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ccdccc commented Oct 23, 2023 •
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Hi,

QQ on plot_bars_media_metrics function. Take this sample graph from demo, the contributions form media 0/1/2 are around 0.01,0.13,0.06. How to understand these numbers?

  1. Are these number the contributions of last week?
  2. Are these number the contributions of total 104 weeks?
  3. Is there any approach to calculate the contributions for each weeks?

Thx in advance
Screenshot 2023-10-22 at 9 53 22 PM
@ccdccc
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ccdccc commented Oct 23, 2023

Actually my goal is to figure out the channel contribution of each week, any suggestions?

@Amanda-MCN
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Would this help you? Create a dataframe for weekly media channels & basline contribution.

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@ccdccc @Amanda-MCN