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UsePortfolioBiddingStrategy.cs
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UsePortfolioBiddingStrategy.cs
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// Copyright 2018 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
// http://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.
using Google.Ads.GoogleAds.Lib;
using Google.Ads.GoogleAds.V1.Common;
using Google.Ads.GoogleAds.V1.Enums;
using Google.Ads.GoogleAds.V1.Errors;
using Google.Ads.GoogleAds.V1.Resources;
using Google.Ads.GoogleAds.V1.Services;
using System;
using static Google.Ads.GoogleAds.V1.Enums.AdvertisingChannelTypeEnum.Types;
using static Google.Ads.GoogleAds.V1.Enums.CampaignStatusEnum.Types;
using static Google.Ads.GoogleAds.V1.Resources.Campaign.Types;
namespace Google.Ads.GoogleAds.Examples.V1
{
/// <summary>
/// This code example adds a portfolio bidding strategy and uses it to construct a campaign.
/// </summary>
public class UsePortfolioBiddingStrategy : ExampleBase
{
/// <summary>
/// Main method, to run this code example as a standalone application.
/// </summary>
/// <param name="args">The command line arguments.</param>
public static void Main(string[] args)
{
UsePortfolioBiddingStrategy codeExample = new UsePortfolioBiddingStrategy();
Console.WriteLine(codeExample.Description);
// The Google Ads customer ID for which the call is made.
long customerId = long.Parse("INSERT_CUSTOMER_ID_HERE");
codeExample.Run(new GoogleAdsClient(), customerId);
}
/// <summary>
/// Returns a description about the code example.
/// </summary>
public override string Description
{
get
{
return "This code example adds a portfolio bidding strategy and uses it to " +
"construct a campaign.";
}
}
/// <summary>
/// Runs the code example.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads customer ID for which the call is made.</param>
public void Run(GoogleAdsClient client, long customerId)
{
try
{
// Create the portfolio bidding strategy.
string BIDDINGSTRATEGY_NAME = "Maximize Clicks " +
ExampleUtilities.GetRandomString();
const long BID_CEILING = 2000000;
const long SPEND_TARGET = 20000000;
string portfolioBiddingStrategy = CreatePortfolioBiddingStrategy(
client, customerId, BIDDINGSTRATEGY_NAME, BID_CEILING, SPEND_TARGET);
Console.WriteLine("Portfolio bidding strategy with resource name '{0}' " +
"was created.", portfolioBiddingStrategy);
// Create the shared budget.
string BUDGET_NAME = "Shared Interplanetary Budget #" +
ExampleUtilities.GetRandomString();
const long BUDGET_AMOUNT = 30000000;
string sharedBudget = CreateSharedBudget(client, customerId, BUDGET_NAME,
BUDGET_AMOUNT);
Console.WriteLine("Shared budget with resource name '{0}' was created.",
sharedBudget);
// Create the campaign.
string CAMPAIGN_NAME = "Interplanetary Cruise #" +
ExampleUtilities.GetRandomString();
string newCampaign = CreateCampaignWithBiddingStrategy(client, customerId,
CAMPAIGN_NAME, portfolioBiddingStrategy, sharedBudget);
Console.WriteLine("Campaign with resource name '{0}' was created.", newCampaign);
}
catch (GoogleAdsException e)
{
Console.WriteLine("Failure:");
Console.WriteLine($"Message: {e.Message}");
Console.WriteLine($"Failure: {e.Failure}");
Console.WriteLine($"Request ID: {e.RequestId}");
}
}
/// <summary>
/// Creates the portfolio bidding strategy.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads customer ID for which the call is made.</param>
/// <param name="name">The bidding strategy name.</param>
/// <param name="bidCeiling">The bid ceiling amount in micros.</param>
/// <param name="spendTarget">The spend target in micros.</param>
/// <returns>The bidding strategy resource name.</returns>
private string CreatePortfolioBiddingStrategy(GoogleAdsClient client,
long customerId, string name, long bidCeiling, long spendTarget)
{
// Get the BiddingStrategyService.
BiddingStrategyServiceClient biddingStrategyService = client.GetService(
Services.V1.BiddingStrategyService);
// Create a portfolio bidding strategy.
BiddingStrategy biddingStrategy = new BiddingStrategy()
{
Name = name,
TargetSpend = new TargetSpend()
{
// Optionally set additional bidding scheme parameters.
CpcBidCeilingMicros = bidCeiling,
TargetSpendMicros = spendTarget
}
};
// Create operation.
BiddingStrategyOperation biddingOperation = new BiddingStrategyOperation()
{
Create = biddingStrategy
};
// Create the portfolio bidding strategy.
MutateBiddingStrategiesResponse biddingResponse =
biddingStrategyService.MutateBiddingStrategies(
customerId.ToString(), new BiddingStrategyOperation[] { biddingOperation });
return biddingResponse.Results[0].ResourceName;
}
/// <summary>
/// Creates a shared campaign budget to be used to create the campaign.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads customer ID for which the call is made.</param>
/// <param name="name">The budget name.</param>
/// <param name="amount">The budget amount in micros.</param>
/// <returns>The budget resource name.</returns>
private string CreateSharedBudget(GoogleAdsClient client, long customerId, string name,
long amount)
{
// Get the CampaignBudgetService.
CampaignBudgetServiceClient campaignBudgetService =
client.GetService(Services.V1.CampaignBudgetService);
// Create a shared budget.
CampaignBudget budget = new CampaignBudget()
{
Name = name,
AmountMicros = amount,
DeliveryMethod = BudgetDeliveryMethodEnum.Types.BudgetDeliveryMethod.Standard,
ExplicitlyShared = true
};
// Create the operation.
CampaignBudgetOperation campaignBudgetOperation = new CampaignBudgetOperation()
{
Create = budget
};
// Make the mutate request.
MutateCampaignBudgetsResponse retVal = campaignBudgetService.MutateCampaignBudgets(
customerId.ToString(), new CampaignBudgetOperation[] { campaignBudgetOperation });
return retVal.Results[0].ResourceName;
}
/// <summary>
/// Creates the campaign with a portfolio bidding strategy.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The Google Ads customer ID for which the call is made.</param>
/// <param name="name">The campaign name.</param>
/// <param name="biddingStrategyResourceName">The bidding strategy id.</param>
/// <param name="campaignBudgetResourceName">The campaign budget resource name.</param>
/// <returns>The campaign resource name.</returns>
private string CreateCampaignWithBiddingStrategy(GoogleAdsClient client,
long customerId, string name, string biddingStrategyResourceName,
string campaignBudgetResourceName)
{
// Get the CampaignService.
CampaignServiceClient campaignService = client.GetService(Services.V1.CampaignService);
// Create the campaign.
Campaign campaign = new Campaign()
{
Name = name,
AdvertisingChannelType = AdvertisingChannelType.Search,
// Recommendation: Set the campaign to PAUSED when creating it to prevent
// the ads from immediately serving. Set to ENABLED once you've added
// targeting and the ads are ready to serve.
Status = CampaignStatus.Paused,
// Set the campaign budget.
CampaignBudget = campaignBudgetResourceName,
// Set bidding strategy (required).
BiddingStrategy = biddingStrategyResourceName,
// Set the campaign network options.
NetworkSettings = new NetworkSettings()
{
TargetGoogleSearch = true,
TargetSearchNetwork = true,
TargetContentNetwork = true,
TargetPartnerSearchNetwork = false
}
};
// Create the operation.
CampaignOperation operation = new CampaignOperation()
{
Create = campaign
};
// Create the campaign.
MutateCampaignsResponse retVal = campaignService.MutateCampaigns(
customerId.ToString(), new CampaignOperation[] { operation });
return retVal.Results[0].ResourceName;
}
}
}