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add_performance_max_retail_campaign.pl
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add_performance_max_retail_campaign.pl
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#!/usr/bin/perl -w
#
# Copyright 2021, Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
# http://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# This example shows how to create a Performance Max retail campaign.
#
# This will be created for "All products".
#
# For more information about Performance Max retail campaigns, see
# https://developers.google.com/google-ads/api/docs/performance-max/retail.
#
# Prerequisites:
# - You need to have access to a Merchant Center account. You can find
# instructions to create a Merchant Center account here:
# https://support.google.com/merchants/answer/188924.
# This account must be linked to your Google Ads account. The integration
# instructions can be found at:
# https://developers.google.com/google-ads/api/docs/shopping-ads/merchant-center.
# - You need your Google Ads account to track conversions. The different ways
# to track conversions can be found here:
# https://support.google.com/google-ads/answer/1722054.
# - You must have at least one conversion action in the account. For more about
# conversion actions, see
# https://developers.google.com/google-ads/api/docs/conversions/overview#conversion_actions.
use strict;
use warnings;
use utf8;
use FindBin qw($Bin);
use lib "$Bin/../../lib";
use Google::Ads::GoogleAds::Client;
use Google::Ads::GoogleAds::Utils::GoogleAdsHelper;
use Google::Ads::GoogleAds::Utils::MediaUtils;
use Google::Ads::GoogleAds::Utils::FieldMasks;
use Google::Ads::GoogleAds::V17::Resources::CampaignBudget;
use Google::Ads::GoogleAds::V17::Resources::Campaign;
use Google::Ads::GoogleAds::V17::Resources::ShoppingSetting;
use Google::Ads::GoogleAds::V17::Resources::CampaignCriterion;
use Google::Ads::GoogleAds::V17::Resources::Asset;
use Google::Ads::GoogleAds::V17::Resources::AssetGroup;
use Google::Ads::GoogleAds::V17::Resources::AssetGroupAsset;
use Google::Ads::GoogleAds::V17::Resources::CampaignConversionGoal;
use Google::Ads::GoogleAds::V17::Resources::AssetGroupListingGroupFilter;
use Google::Ads::GoogleAds::V17::Common::MaximizeConversionValue;
use Google::Ads::GoogleAds::V17::Common::LocationInfo;
use Google::Ads::GoogleAds::V17::Common::LanguageInfo;
use Google::Ads::GoogleAds::V17::Common::TextAsset;
use Google::Ads::GoogleAds::V17::Common::ImageAsset;
use Google::Ads::GoogleAds::V17::Enums::BudgetDeliveryMethodEnum qw(STANDARD);
use Google::Ads::GoogleAds::V17::Enums::CampaignStatusEnum;
use Google::Ads::GoogleAds::V17::Enums::AdvertisingChannelTypeEnum
qw(PERFORMANCE_MAX);
use Google::Ads::GoogleAds::V17::Enums::AssetGroupStatusEnum;
use Google::Ads::GoogleAds::V17::Enums::AssetFieldTypeEnum
qw(HEADLINE DESCRIPTION LONG_HEADLINE BUSINESS_NAME LOGO MARKETING_IMAGE SQUARE_MARKETING_IMAGE);
use Google::Ads::GoogleAds::V17::Enums::ConversionActionCategoryEnum
qw(PURCHASE);
use Google::Ads::GoogleAds::V17::Enums::ConversionOriginEnum qw(WEBSITE);
use Google::Ads::GoogleAds::V17::Enums::ListingGroupFilterTypeEnum
qw(UNIT_INCLUDED);
use Google::Ads::GoogleAds::V17::Enums::ListingGroupFilterListingSourceEnum
qw(SHOPPING);
use Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation;
use
Google::Ads::GoogleAds::V17::Services::CampaignBudgetService::CampaignBudgetOperation;
use Google::Ads::GoogleAds::V17::Services::CampaignService::CampaignOperation;
use
Google::Ads::GoogleAds::V17::Services::CampaignCriterionService::CampaignCriterionOperation;
use Google::Ads::GoogleAds::V17::Services::AssetService::AssetOperation;
use
Google::Ads::GoogleAds::V17::Services::AssetGroupService::AssetGroupOperation;
use
Google::Ads::GoogleAds::V17::Services::AssetGroupAssetService::AssetGroupAssetOperation;
use
Google::Ads::GoogleAds::V17::Services::CampaignConversionGoalService::CampaignConversionGoalOperation;
use
Google::Ads::GoogleAds::V17::Services::AssetGroupListingGroupFilterService::AssetGroupListingGroupFilterOperation;
use Google::Ads::GoogleAds::V17::Utils::ResourceNames;
use Getopt::Long qw(:config auto_help);
use Pod::Usage;
use Cwd qw(abs_path);
use Data::Uniqid qw(uniqid);
use POSIX qw(strftime);
# We specify temporary IDs that are specific to a single mutate request.
# Temporary IDs are always negative and unique within one mutate request.
#
# See https://developers.google.com/google-ads/api/docs/mutating/best-practices
# for further details.
#
# These temporary IDs are fixed because they are used in multiple places.
use constant BUDGET_TEMPORARY_ID => -1;
use constant PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID => -2;
use constant ASSET_GROUP_TEMPORARY_ID => -3;
# There are also entities that will be created in the same request but do not
# need to be fixed temporary IDs because they are referenced only once.
our $next_temp_id = ASSET_GROUP_TEMPORARY_ID - 1;
# [START add_performance_max_retail_campaign]
sub add_performance_max_retail_campaign {
my ($api_client, $customer_id, $merchant_center_account_id, $final_url) = @_;
# [START add_performance_max_retail_campaign_1]
# This campaign will override the customer conversion goals.
# Retrieve the current list of customer conversion goals.
my $customer_conversion_goals =
get_customer_conversion_goals($api_client, $customer_id);
# Performance Max campaigns require that repeated assets such as headlines
# and descriptions be created before the campaign.
# For the list of required assets for a Performance Max campaign, see
# https://developers.google.com/google-ads/api/docs/performance-max/assets.
#
# Create the headlines.
my $headline_asset_resource_names =
create_multiple_text_assets($api_client, $customer_id,
["Travel", "Travel Reviews", "Book travel"]);
# Create the descriptions.
my $description_asset_resource_names =
create_multiple_text_assets($api_client, $customer_id,
["Take to the air!", "Fly to the sky!"]);
# It's important to create the below entities in this order because they depend
# on each other.
my $operations = [];
# The below methods create and return MutateOperations that we later provide to
# the GoogleAdsService->mutate() method in order to create the entities in a
# single request. Since the entities for a Performance Max campaign are closely
# tied to one-another, it's considered a best practice to create them in a
# single mutate request so they all complete successfully or fail entirely,
# leaving no orphaned entities. See:
# https://developers.google.com/google-ads/api/docs/mutating/overview.
push @$operations, create_campaign_budget_operation($customer_id);
push @$operations,
create_performance_max_campaign_operation($customer_id,
$merchant_center_account_id);
push @$operations, @{create_campaign_criterion_operations($customer_id)};
push @$operations, create_asset_group_operation($customer_id, $final_url);
push @$operations, create_listing_group_filter_operation($customer_id);
push @$operations,
@{
create_asset_and_asset_group_asset_operations(
$customer_id, $headline_asset_resource_names,
$description_asset_resource_names
)};
push @$operations,
@{create_conversion_goal_operations($customer_id,
$customer_conversion_goals)};
# Issue a mutate request to create everything and print its information.
my $mutate_google_ads_response = $api_client->GoogleAdsService()->mutate({
customerId => $customer_id,
mutateOperations => $operations
});
print_response_details($mutate_google_ads_response);
# [END add_performance_max_retail_campaign_1]
return 1;
}
# Creates a MutateOperation that creates a new CampaignBudget.
#
# A temporary ID will be assigned to this campaign budget so that it can be
# referenced by other objects being created in the same mutate request.
# [START add_performance_max_retail_campaign_2]
sub create_campaign_budget_operation {
my ($customer_id) = @_;
# Create a mutate operation that creates a campaign budget operation.
return
Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation->
new({
campaignBudgetOperation =>
Google::Ads::GoogleAds::V17::Services::CampaignBudgetService::CampaignBudgetOperation
->new({
create => Google::Ads::GoogleAds::V17::Resources::CampaignBudget->new(
{
# Set a temporary ID in the budget's resource name so it can be
# referenced by the campaign in later steps.
resourceName =>
Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign_budget(
$customer_id, BUDGET_TEMPORARY_ID
),
name => "Performance Max retail campaign budget #" . uniqid(),
# The budget period already defaults to DAILY.
amountMicros => 50000000,
deliveryMethod => STANDARD,
# A Performance Max campaign cannot use a shared campaign budget.
explicitlyShared => "false",
})})});
}
# [END add_performance_max_retail_campaign_2]
# Creates a MutateOperation that creates a new Performance Max campaign.
#
# A temporary ID will be assigned to this campaign so that it can be referenced
# by other objects being created in the same mutate request.
# [START add_performance_max_retail_campaign_3]
sub create_performance_max_campaign_operation {
my ($customer_id, $merchant_center_account_id) = @_;
# Create a mutate operation that creates a campaign operation.
return
Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation->
new({
campaignOperation =>
Google::Ads::GoogleAds::V17::Services::CampaignService::CampaignOperation
->new({
create => Google::Ads::GoogleAds::V17::Resources::Campaign->new({
# Assign the resource name with a temporary ID.
resourceName =>
Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign(
$customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
),
name => "Performance Max retail campaign #'" . uniqid(),
# Set the budget using the given budget resource name.
campaignBudget =>
Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign_budget(
$customer_id, BUDGET_TEMPORARY_ID
),
# Set the campaign status as PAUSED. The campaign is the only entity in
# the mutate request that should have its status set.
status =>
Google::Ads::GoogleAds::V17::Enums::CampaignStatusEnum::PAUSED,
# All Performance Max campaigns have an advertisingChannelType of
# PERFORMANCE_MAX. The advertisingChannelSubType should not be set.
advertisingChannelType => PERFORMANCE_MAX,
# Bidding strategy must be set directly on the campaign.
# Setting a portfolio bidding strategy by resource name is not supported.
# Max Conversion and Max Conversion Value are the only strategies
# supported for Performance Max campaigns.
# An optional ROAS (Return on Advertising Spend) can be set for
# maximizeConversionValue. The ROAS value must be specified as a ratio in
# the API. It is calculated by dividing "total value" by "total spend".
# For more information on Max Conversion Value, see the support article:
# http://support.google.com/google-ads/answer/7684216.
# A targetRoas of 3.5 corresponds to a 350% return on ad spend.
# For first time users, it's recommended not to set a target ROAS.
# maximizeConversionValue =>
# Google::Ads::GoogleAds::V17::Common::MaximizeConversionValue->
# new({
# targetRoas => 3.5
# }
# ),
# Below is what you would use if you want to maximize conversions.
# maximizeConversions =>
# Google::Ads::GoogleAds::V17::Common::MaximizeConversions->
# new({
# targetCpaMicros => 1000000
# }
# ),
# The target CPA is optional. This is the average amount that you would
# like to spend per conversion action.
# Set the shopping settings.
shoppingSetting =>
Google::Ads::GoogleAds::V17::Resources::ShoppingSetting->new({
merchantId => $merchant_center_account_id,
# Optional: To use products only from a specific feed, set feedLabel
# to the feed label used in Merchant Center.
# See: https://support.google.com/merchants/answer/12453549.
# Omitting the feedLabel field will use products from all feeds.
# feedLabel => "INSERT_FEED_LABEL_HERE"
}
),
# Set the final URL expansion opt out. This flag is specific to
# Performance Max campaigns. If opted out (true), only the final URLs in
# the asset group or URLs specified in the advertiser's Google Merchant
# Center or business data feeds are targeted.
# If opted in (false), the entire domain will be targeted. For best
# results, set this value to false to opt in and allow URL expansions. You
# can optionally add exclusions to limit traffic to parts of your website.
#
# For a Retail campaign, we want the final URL to be limited to those
# explicitly surfaced via GMC.
urlExpansionOptOut => "true",
# Optional fields.
startDate => strftime("%Y%m%d", localtime(time + 60 * 60 * 24)),
endDate =>
strftime("%Y%m%d", localtime(time + 60 * 60 * 24 * 365)),
})})});
}
# [END add_performance_max_retail_campaign_3]
# Creates a list of MutateOperations that create new campaign criteria.
# [START add_performance_max_retail_campaign_4]
sub create_campaign_criterion_operations {
my ($customer_id) = @_;
my $operations = [];
# Set the LOCATION campaign criteria.
# Target all of New York City except Brooklyn.
# Location IDs are listed here:
# https://developers.google.com/google-ads/api/reference/data/geotargets
# and they can also be retrieved using the GeoTargetConstantService as shown
# here: https://developers.google.com/google-ads/api/docs/targeting/location-targeting.
push @$operations,
Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation->
new({
campaignCriterionOperation =>
Google::Ads::GoogleAds::V17::Services::CampaignCriterionService::CampaignCriterionOperation
->new({
create =>
Google::Ads::GoogleAds::V17::Resources::CampaignCriterion->new({
campaign =>
Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign(
$customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
),
# Adds one positive location target for New York City (ID=1023191),
# specifically adding the positive criteria before the negative one.
location =>
Google::Ads::GoogleAds::V17::Common::LocationInfo->new({
geoTargetConstant =>
Google::Ads::GoogleAds::V17::Utils::ResourceNames::geo_target_constant(
1023191)}
),
negative => "false"
})})});
# Next add the negative target for Brooklyn (ID=1022762).
push @$operations,
Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation->
new({
campaignCriterionOperation =>
Google::Ads::GoogleAds::V17::Services::CampaignCriterionService::CampaignCriterionOperation
->new({
create =>
Google::Ads::GoogleAds::V17::Resources::CampaignCriterion->new({
campaign =>
Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign(
$customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
),
location =>
Google::Ads::GoogleAds::V17::Common::LocationInfo->new({
geoTargetConstant =>
Google::Ads::GoogleAds::V17::Utils::ResourceNames::geo_target_constant(
1022762)}
),
negative => "true"
})})});
# Set the LANGUAGE campaign criterion.
push @$operations,
Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation->
new({
campaignCriterionOperation =>
Google::Ads::GoogleAds::V17::Services::CampaignCriterionService::CampaignCriterionOperation
->new({
create =>
Google::Ads::GoogleAds::V17::Resources::CampaignCriterion->new({
campaign =>
Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign(
$customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
),
# Set the language.
# For a list of all language codes, see:
# https://developers.google.com/google-ads/api/reference/data/codes-formats#expandable-7.
language =>
Google::Ads::GoogleAds::V17::Common::LanguageInfo->new({
languageConstant =>
Google::Ads::GoogleAds::V17::Utils::ResourceNames::language_constant(
1000) # English
})})})});
return $operations;
}
# [END add_performance_max_retail_campaign_4]
# Creates multiple text assets and returns the list of resource names.
#
# These repeated assets must be created in a separate request prior to
# creating the campaign.
# [START add_performance_max_retail_campaign_5]
sub create_multiple_text_assets {
my ($api_client, $customer_id, $texts) = @_;
# Here again we use the GoogleAdService to create multiple text assets in a
# single request.
my $operations = [];
foreach my $text (@$texts) {
# Create a mutate operation for a text asset.
push @$operations,
Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation
->new({
assetOperation =>
Google::Ads::GoogleAds::V17::Services::AssetService::AssetOperation->
new({
create => Google::Ads::GoogleAds::V17::Resources::Asset->new({
textAsset =>
Google::Ads::GoogleAds::V17::Common::TextAsset->new({
text => $text
})})})});
}
# Issue a mutate request to add all assets.
my $mutate_google_ads_response = $api_client->GoogleAdsService()->mutate({
customerId => $customer_id,
mutateOperations => $operations
});
my $asset_resource_names = [];
foreach
my $response (@{$mutate_google_ads_response->{mutateOperationResponses}})
{
push @$asset_resource_names, $response->{assetResult}{resourceName};
}
print_response_details($mutate_google_ads_response);
return $asset_resource_names;
}
# [END add_performance_max_retail_campaign_5]
# Creates a MutateOperation that creates a new asset group.
#
# A temporary ID will be assigned to this asset group so that it can be referenced
# by other objects being created in the same mutate request.
# [START add_performance_max_retail_campaign_10]
sub create_asset_group_operation {
my ($customer_id, $final_url) = @_;
# Create a mutate operation that creates an asset group operation.
return
Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation->
new({
assetGroupOperation =>
Google::Ads::GoogleAds::V17::Services::AssetGroupService::AssetGroupOperation
->new({
create => Google::Ads::GoogleAds::V17::Resources::AssetGroup->new({
resourceName =>
Google::Ads::GoogleAds::V17::Utils::ResourceNames::asset_group(
$customer_id, ASSET_GROUP_TEMPORARY_ID
),
name => "Performance Max retail asset group #" . uniqid(),
campaign =>
Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign(
$customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
),
finalUrls => [$final_url],
finalMobileUrls => [$final_url],
status =>
Google::Ads::GoogleAds::V17::Enums::AssetGroupStatusEnum::PAUSED
})})});
}
# [END add_performance_max_retail_campaign_10]
# Creates a MutateOperation that creates a new listing group filter.
# A temporary ID will be assigned to this listing group filter so that it
# can be referenced by other objects being created in the same Mutate request.
# [START add_performance_max_retail_campaign_11]
sub create_listing_group_filter_operation {
my ($customer_id) = @_;
# Creates a new ad group criterion containing the "default" listing group
# (All products).
my $listing_group_filter =
Google::Ads::GoogleAds::V17::Resources::AssetGroupListingGroupFilter->new({
assetGroup =>
Google::Ads::GoogleAds::V17::Utils::ResourceNames::asset_group(
$customer_id, ASSET_GROUP_TEMPORARY_ID
),
# Since this is the root node, do not set the parentListingGroupFilter.
# For all other nodes, this would refer to the parent listing group filter
# resource name.
# parentListingGroupFilter => "<PARENT FILTER NAME>"
# The subdivision type means this node has children. This type is used for
# the root node as well.
type => UNIT_INCLUDED,
# Because this is a Performance Max campaign for retail, we need to specify
# that this is in the shopping listing source.
listingSource => SHOPPING
});
return
Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation->
new({
assetGroupListingGroupFilterOperation =>
Google::Ads::GoogleAds::V17::Services::AssetGroupListingGroupFilterService::AssetGroupListingGroupFilterOperation
->new({
create => $listing_group_filter
})});
}
# [END add_performance_max_retail_campaign_11]
# Creates a list of MutateOperations that create a new asset_group.
# A temporary ID will be assigned to this asset group so that it can
# be referenced by other objects being created in the same Mutate request.
# [START add_performance_max_retail_campaign_6]
sub create_asset_and_asset_group_asset_operations {
my (
$customer_id,
$headline_asset_resource_names,
$description_asset_resource_names
) = @_;
my $operations = [];
# For the list of required assets for a Performance Max campaign, see
# https://developers.google.com/google-ads/api/docs/performance-max/assets.
# An AssetGroup is linked to an Asset by creating a new AssetGroupAsset
# and providing:
# - the resource name of the AssetGroup
# - the resource name of the Asset
# - the fieldType of the Asset in this AssetGroup
#
# To learn more about AssetGroups, see
# https://developers.google.com/google-ads/api/docs/performance-max/asset-groups.
# Link the previously created multiple text assets.
# Link the headline assets.
foreach my $resource_name (@$headline_asset_resource_names) {
push @$operations,
Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation
->new({
assetGroupAssetOperation =>
Google::Ads::GoogleAds::V17::Services::AssetGroupAssetService::AssetGroupAssetOperation
->new({
create =>
Google::Ads::GoogleAds::V17::Resources::AssetGroupAsset->new({
asset => $resource_name,
assetGroup =>
Google::Ads::GoogleAds::V17::Utils::ResourceNames::asset_group(
$customer_id, ASSET_GROUP_TEMPORARY_ID
),
fieldType => HEADLINE
})})});
}
# Link the description assets.
foreach my $resource_name (@$description_asset_resource_names) {
push @$operations,
Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation
->new({
assetGroupAssetOperation =>
Google::Ads::GoogleAds::V17::Services::AssetGroupAssetService::AssetGroupAssetOperation
->new({
create =>
Google::Ads::GoogleAds::V17::Resources::AssetGroupAsset->new({
asset => $resource_name,
assetGroup =>
Google::Ads::GoogleAds::V17::Utils::ResourceNames::asset_group(
$customer_id, ASSET_GROUP_TEMPORARY_ID
),
fieldType => DESCRIPTION
})})});
}
# Create and link the long headline text asset.
push @$operations,
@{create_and_link_text_asset($customer_id, "Travel the World",
LONG_HEADLINE)};
# Create and link the business name text asset.
push @$operations,
@{
create_and_link_text_asset($customer_id, "Interplanetary Cruises",
BUSINESS_NAME)};
# Create and link the image assets.
# Create and link the logo asset.
push @$operations,
@{
create_and_link_image_asset($customer_id, "https://gaagl.page.link/1Crm",
LOGO, "Logo Image")};
# Create and link the marketing image asset.
push @$operations,
@{
create_and_link_image_asset(
$customer_id, "https://gaagl.page.link/Eit5",
MARKETING_IMAGE, "Marketing Image"
)};
# Create and link the square marketing image asset.
push @$operations,
@{
create_and_link_image_asset(
$customer_id, "https://gaagl.page.link/bjYi",
SQUARE_MARKETING_IMAGE, "Square Marketing Image"
)};
# After being created the list must be sorted so that all asset
# operations come before all the asset group asset operations,
# otherwise the API will reject the request.
return sort_asset_and_asset_group_asset_operations($operations);
}
# [END add_performance_max_retail_campaign_6]
# Creates a list of MutateOperations that create a new linked text asset.
# [START add_performance_max_retail_campaign_7]
sub create_and_link_text_asset {
my ($customer_id, $text, $field_type) = @_;
my $operations = [];
# Create a new mutate operation for a text asset.
push @$operations,
Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation->
new({
assetOperation =>
Google::Ads::GoogleAds::V17::Services::AssetService::AssetOperation->
new({
create => Google::Ads::GoogleAds::V17::Resources::Asset->new({
resourceName =>
Google::Ads::GoogleAds::V17::Utils::ResourceNames::asset(
$customer_id, $next_temp_id
),
textAsset => Google::Ads::GoogleAds::V17::Common::TextAsset->new({
text => $text
})})})});
# Create an asset group asset to link the asset to the asset group.
push @$operations,
Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation->
new({
assetGroupAssetOperation =>
Google::Ads::GoogleAds::V17::Services::AssetGroupAssetService::AssetGroupAssetOperation
->new({
create =>
Google::Ads::GoogleAds::V17::Resources::AssetGroupAsset->new({
asset => Google::Ads::GoogleAds::V17::Utils::ResourceNames::asset(
$customer_id, $next_temp_id
),
assetGroup =>
Google::Ads::GoogleAds::V17::Utils::ResourceNames::asset_group(
$customer_id, ASSET_GROUP_TEMPORARY_ID
),
fieldType => $field_type
})})});
$next_temp_id--;
return $operations;
}
# [END add_performance_max_retail_campaign_7]
# Creates a list of MutateOperations that create a new linked image asset.
# [START add_performance_max_retail_campaign_8]
sub create_and_link_image_asset {
my ($customer_id, $url, $field_type, $asset_name) = @_;
my $operations = [];
# Create a new mutate operation for an image asset.
push @$operations,
Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation->
new({
assetOperation =>
Google::Ads::GoogleAds::V17::Services::AssetService::AssetOperation->
new({
create => Google::Ads::GoogleAds::V17::Resources::Asset->new({
resourceName =>
Google::Ads::GoogleAds::V17::Utils::ResourceNames::asset(
$customer_id, $next_temp_id
),
# Provide a unique friendly name to identify your asset.
# When there is an existing image asset with the same content but a different
# name, the new name will be dropped silently.
name => $asset_name,
imageAsset =>
Google::Ads::GoogleAds::V17::Common::ImageAsset->new({
data => get_base64_data_from_url($url)})})})});
# Create an asset group asset to link the asset to the asset group.
push @$operations,
Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation->
new({
assetGroupAssetOperation =>
Google::Ads::GoogleAds::V17::Services::AssetGroupAssetService::AssetGroupAssetOperation
->new({
create =>
Google::Ads::GoogleAds::V17::Resources::AssetGroupAsset->new({
asset => Google::Ads::GoogleAds::V17::Utils::ResourceNames::asset(
$customer_id, $next_temp_id
),
assetGroup =>
Google::Ads::GoogleAds::V17::Utils::ResourceNames::asset_group(
$customer_id, ASSET_GROUP_TEMPORARY_ID
),
fieldType => $field_type
})})});
$next_temp_id--;
return $operations;
}
# [END add_performance_max_retail_campaign_8]
# Sorts a list of asset and asset group asset operations.
#
# This sorts the list such that all asset operations precede
# all asset group asset operations. If asset group assets are
# created before assets then an error will be returned by the API.
# [START add_performance_max_retail_campaign_12]
sub sort_asset_and_asset_group_asset_operations {
my ($operations) = @_;
sub sorter {
if (defined $a->{assetOperation}) {
return -1;
} else {
return 1;
}
}
my @operations_sorted = sort sorter @$operations;
return \@operations_sorted;
}
# [END add_performance_max_retail_campaign_12]
# Retrieves the list of customer conversion goals.
# [START add_performance_max_retail_campaign_9]
sub get_customer_conversion_goals {
my ($api_client, $customer_id) = @_;
my $customer_conversion_goals = [];
# Create a query that retrieves all customer conversion goals.
my $query =
"SELECT customer_conversion_goal.category, customer_conversion_goal.origin "
. "FROM customer_conversion_goal";
# The number of conversion goals is typically less than 50 so we use
# GoogleAdsService->search() method instead of search_stream().
my $search_response = $api_client->GoogleAdsService()->search({
customerId => $customer_id,
query => $query
});
# Iterate over the results and build the list of conversion goals.
foreach my $google_ads_row (@{$search_response->{results}}) {
push @$customer_conversion_goals,
{
category => $google_ads_row->{customerConversionGoal}{category},
origin => $google_ads_row->{customerConversionGoal}{origin}};
}
return $customer_conversion_goals;
}
# Creates a list of MutateOperations that override customer conversion goals.
sub create_conversion_goal_operations {
my ($customer_id, $customer_conversion_goals) = @_;
my $operations = [];
# To override the customer conversion goals, we will change the biddability of
# each of the customer conversion goals so that only the desired conversion goal
# is biddable in this campaign.
foreach my $customer_conversion_goal (@$customer_conversion_goals) {
my $campaign_conversion_goal =
Google::Ads::GoogleAds::V17::Resources::CampaignConversionGoal->new({
resourceName =>
Google::Ads::GoogleAds::V17::Utils::ResourceNames::campaign_conversion_goal(
$customer_id,
PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID,
$customer_conversion_goal->{category},
$customer_conversion_goal->{origin})});
# Change the biddability for the campaign conversion goal.
# Set biddability to true for the desired (category, origin).
# Set biddability to false for all other conversion goals.
# Note:
# 1- It is assumed that this Conversion Action
# (category=PURCHASE, origin=WEBSITE) exists in this account.
# 2- More than one goal can be biddable if desired. This example
# shows only one.
if ( $customer_conversion_goal->{category} eq PURCHASE
&& $customer_conversion_goal->{origin} eq WEBSITE)
{
$campaign_conversion_goal->{biddable} = "true";
} else {
$campaign_conversion_goal->{biddable} = "false";
}
push @$operations,
Google::Ads::GoogleAds::V17::Services::GoogleAdsService::MutateOperation
->new({
campaignConversionGoalOperation =>
Google::Ads::GoogleAds::V17::Services::CampaignConversionGoalService::CampaignConversionGoalOperation
->new({
update => $campaign_conversion_goal,
# Set the update mask on the operation. Here the update mask will be
# a list of all the fields that were set on the update object.
updateMask => all_set_fields_of($campaign_conversion_goal)})});
}
return $operations;
}
# [END add_performance_max_retail_campaign_9]
# Prints the details of a MutateGoogleAdsResponse.
# Parses the "response" oneof field name and uses it to extract the new entity's
# name and resource name.
sub print_response_details {
my ($mutate_google_ads_response) = @_;
foreach
my $response (@{$mutate_google_ads_response->{mutateOperationResponses}})
{
my $result_type = [keys %$response]->[0];
printf "Created a(n) %s with '%s'.\n",
ucfirst $result_type =~ s/Result$//r,
$response->{$result_type}{resourceName};
}
}
# [END add_performance_max_retail_campaign]
# Don't run the example if the file is being included.
if (abs_path($0) ne abs_path(__FILE__)) {
return 1;
}
# Get Google Ads Client, credentials will be read from ~/googleads.properties.
my $api_client = Google::Ads::GoogleAds::Client->new();
# By default examples are set to die on any server returned fault.
$api_client->set_die_on_faults(1);
my $customer_id = undef;
my $merchant_center_account_id = undef;
my $sales_country = "US";
my $final_url = "http://www.example.com";
# Parameters passed on the command line will override any parameters set in code.
GetOptions(
"customer_id=s" => \$customer_id,
"merchant_center_account_id=i" => \$merchant_center_account_id,
"sales_country=s" => \$sales_country,
"final_url=s" => \$final_url
);
# Print the help message if the parameters are not initialized in the code nor
# in the command line.
pod2usage(2)
if not check_params($customer_id, $merchant_center_account_id, $sales_country,
$final_url);
# Call the example.
add_performance_max_retail_campaign($api_client, $customer_id =~ s/-//gr,
$merchant_center_account_id, $sales_country, $final_url);
=pod
=head1 NAME
add_performance_max_retail_campaign
=head1 DESCRIPTION
This example shows how to create a Performance Max retail campaign.
This will be created for "All products".
For more information about Performance Max retail campaigns, see
https://developers.google.com/google-ads/api/docs/performance-max/retail.
Prerequisites:
- You need to have access to a Merchant Center account. You can find
instructions to create a Merchant Center account here:
https://support.google.com/merchants/answer/188924.
This account must be linked to your Google Ads account. The integration
instructions can be found at:
https://developers.google.com/google-ads/api/docs/shopping-ads/merchant-center.
- You need your Google Ads account to track conversions. The different ways
to track conversions can be found here:
https://support.google.com/google-ads/answer/1722054.
- You must have at least one conversion action in the account. For more about
conversion actions, see
https://developers.google.com/google-ads/api/docs/conversions/overview#conversion_actions.
=head1 SYNOPSIS
add_performance_max_retail_campaign.pl [options]
-help Show the help message.
-customer_id The Google Ads customer ID.
-merchant_center_account_id The Merchant Center account ID.
-sales_country [optional] The sales country of products to include in the campaign.
-final_url [optional] The final URL for the asset group of the campaign.
=cut