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DetectAndApplyRecommendations.php
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DetectAndApplyRecommendations.php
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<?php
/**
* Copyright 2022 Google LLC
*
* Licensed under the Apache License, Version 2.0 (the "License");
* you may not use this file except in compliance with the License.
* You may obtain a copy of the License at
*
* https://www.apache.org/licenses/LICENSE-2.0
*
* Unless required by applicable law or agreed to in writing, software
* distributed under the License is distributed on an "AS IS" BASIS,
* WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
* See the License for the specific language governing permissions and
* limitations under the License.
*/
namespace Google\Ads\GoogleAds\Examples\Recommendations;
require __DIR__ . '/../../vendor/autoload.php';
use GetOpt\GetOpt;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentNames;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentParser;
use Google\Ads\GoogleAds\Lib\OAuth2TokenBuilder;
use Google\Ads\GoogleAds\Lib\V16\GoogleAdsClient;
use Google\Ads\GoogleAds\Lib\V16\GoogleAdsClientBuilder;
use Google\Ads\GoogleAds\Lib\V16\GoogleAdsException;
use Google\Ads\GoogleAds\V16\Enums\KeywordMatchTypeEnum\KeywordMatchType;
use Google\Ads\GoogleAds\V16\Errors\GoogleAdsError;
use Google\Ads\GoogleAds\V16\Resources\Recommendation;
use Google\Ads\GoogleAds\V16\Services\ApplyRecommendationOperation;
use Google\Ads\GoogleAds\V16\Services\ApplyRecommendationRequest;
use Google\Ads\GoogleAds\V16\Services\GoogleAdsRow;
use Google\Ads\GoogleAds\V16\Services\SearchGoogleAdsRequest;
use Google\ApiCore\ApiException;
/**
* This example shows how to retrieve recommendations and apply them in a batch.
*
* Recommendations should be applied shortly after they're retrieved. Depending on
* the recommendation type, a recommendation can become obsolete quickly, and
* obsolete recommendations throw an error when applied. For more details, see:
* https://developers.google.com/google-ads/api/docs/recommendations#take_action
*
* As of Google Ads API v15 users can subscribe to certain recommendation types to
* apply them automatically. For more details, see:
* https://developers.google.com/google-ads/api/docs/recommendations#auto-apply
*
* As of Google Ads API v16 users can proactively generate certain recommendation
* types during the campaign construction process. For more details see:
* https://developers.google.com/google-ads/api/docs/recommendations#recommendations-in-campaign-construction.
*/
class DetectAndApplyRecommendations
{
private const CUSTOMER_ID = 'INSERT_CUSTOMER_ID_HERE';
public static function main()
{
// Either pass the required parameters for this example on the command line, or insert them
// into the constants above.
$options = (new ArgumentParser())->parseCommandArguments([
ArgumentNames::CUSTOMER_ID => GetOpt::REQUIRED_ARGUMENT
]);
// Generate a refreshable OAuth2 credential for authentication.
$oAuth2Credential = (new OAuth2TokenBuilder())->fromFile()->build();
// Construct a Google Ads client configured from a properties file and the
// OAuth2 credentials above.
$googleAdsClient = (new GoogleAdsClientBuilder())->fromFile()
->withOAuth2Credential($oAuth2Credential)
// We set this value to true to show how to use GAPIC v2 source code. You can remove the
// below line if you wish to use the old-style source code. Note that in that case, you
// probably need to modify some parts of the code below to make it work.
// For more information, see
// https://developers.devsite.corp.google.com/google-ads/api/docs/client-libs/php/gapic.
->usingGapicV2Source(true)
->build();
try {
self::runExample(
$googleAdsClient,
$options[ArgumentNames::CUSTOMER_ID] ?: self::CUSTOMER_ID
);
} catch (GoogleAdsException $googleAdsException) {
printf(
"Request with ID '%s' has failed.%sGoogle Ads failure details:%s",
$googleAdsException->getRequestId(),
PHP_EOL,
PHP_EOL
);
foreach ($googleAdsException->getGoogleAdsFailure()->getErrors() as $error) {
/** @var GoogleAdsError $error */
printf(
"\t%s: %s%s",
$error->getErrorCode()->getErrorCode(),
$error->getMessage(),
PHP_EOL
);
}
exit(1);
} catch (ApiException $apiException) {
printf(
"ApiException was thrown with message '%s'.%s",
$apiException->getMessage(),
PHP_EOL
);
exit(1);
}
}
/**
* Runs the example.
*
* @param GoogleAdsClient $googleAdsClient the Google Ads API client
* @param int $customerId the customer ID
*/
public static function runExample(GoogleAdsClient $googleAdsClient, int $customerId)
{
// [START detect_keyword_recommendations]
$googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
// Creates a query that retrieves keyword recommendations.
$query = 'SELECT recommendation.resource_name, recommendation.campaign, '
. 'recommendation.keyword_recommendation '
. 'FROM recommendation '
. 'WHERE recommendation.type = KEYWORD ';
// Issues a search request to detect keyword recommendations that exist for the
// customer account.
$response =
$googleAdsServiceClient->search(SearchGoogleAdsRequest::build($customerId, $query));
$operations = [];
// Iterates over all rows in all pages and prints the requested field values for
// the recommendation in each row.
foreach ($response->iterateAllElements() as $googleAdsRow) {
/** @var GoogleAdsRow $googleAdsRow */
$recommendation = $googleAdsRow->getRecommendation();
printf(
"Keyword recommendation with resource name '%s' was found for campaign "
. "with resource name '%s':%s",
$recommendation->getResourceName(),
$recommendation->getCampaign(),
PHP_EOL
);
if (!is_null($recommendation->getKeywordRecommendation())) {
$keyword = $recommendation->getKeywordRecommendation()->getKeyword();
printf(
"\tKeyword = '%s'%s\ttype = '%s'%s",
$keyword->getText(),
PHP_EOL,
KeywordMatchType::name($keyword->getMatchType()),
PHP_EOL
);
}
// Creates an ApplyRecommendationOperation that will be used to apply this
// recommendation, and adds it to the list of operations.
$operations[] = self::buildRecommendationOperation($recommendation->getResourceName());
}
// [END detect_keyword_recommendations]
// If there are operations present, send a request to apply the recommendations.
if (empty($operations)) {
print 'No recommendations found.' . PHP_EOL;
} else {
self::applyRecommendations($googleAdsClient, $customerId, $operations);
}
}
/**
* Creates a ApplyRecommendationOperation to apply the given recommendation.
*
* @param string $recommendationResourceName the resource name of the recommendation to apply
* @return ApplyRecommendationOperation the created ApplyRecommendationOperation
*/
// [START build_apply_recommendation_operation]
private static function buildRecommendationOperation(
string $recommendationResourceName
): ApplyRecommendationOperation {
// If you have a recommendation_id instead of the resource name, you can create a resource
// name from it like this:
/*
$recommendationResourceName =
ResourceNames::forRecommendation($customerId, $recommendationId);
*/
// Each recommendation type has optional parameters to override the recommended values.
// This is an example to override a recommended ad when a TextAdRecommendation is applied.
// For details, please read
// https://developers.google.com/google-ads/api/reference/rpc/latest/ApplyRecommendationOperation.
/*
$overridingAd = new Ad([
'id' => 'INSERT_AD_ID_AS_INTEGER_HERE'
]);
$applyRecommendationOperation->setTextAd(new TextAdParameters(['ad' => $overridingAd]));
*/
// Issues a mutate request to apply the recommendation.
$applyRecommendationOperation = new ApplyRecommendationOperation();
$applyRecommendationOperation->setResourceName($recommendationResourceName);
return $applyRecommendationOperation;
}
// [END build_apply_recommendation_operation]
/**
* Applies a batch of recommendations.
*
* @param GoogleAdsClient $googleAdsClient the Google Ads API client
* @param int $customerId the customer ID
* @param array $operations the list of ApplyRecommendationOperation to be sent
*/
// [START apply_recommendation]
private static function applyRecommendations(
GoogleAdsClient $googleAdsClient,
int $customerId,
array $operations
): void {
// Issues a mutate request to apply the recommendations.
$recommendationServiceClient = $googleAdsClient->getRecommendationServiceClient();
$response = $recommendationServiceClient->applyRecommendation(
ApplyRecommendationRequest::build($customerId, $operations)
);
foreach ($response->getResults() as $appliedRecommendation) {
/** @var Recommendation $appliedRecommendation */
printf(
"Applied a recommendation with resource name: '%s'.%s",
$appliedRecommendation->getResourceName(),
PHP_EOL
);
}
}
// [END apply_recommendation]
}
DetectAndApplyRecommendations::main();