-
Notifications
You must be signed in to change notification settings - Fork 260
/
AddPerformanceMaxRetailCampaign.php
918 lines (860 loc) · 41 KB
/
AddPerformanceMaxRetailCampaign.php
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
200
201
202
203
204
205
206
207
208
209
210
211
212
213
214
215
216
217
218
219
220
221
222
223
224
225
226
227
228
229
230
231
232
233
234
235
236
237
238
239
240
241
242
243
244
245
246
247
248
249
250
251
252
253
254
255
256
257
258
259
260
261
262
263
264
265
266
267
268
269
270
271
272
273
274
275
276
277
278
279
280
281
282
283
284
285
286
287
288
289
290
291
292
293
294
295
296
297
298
299
300
301
302
303
304
305
306
307
308
309
310
311
312
313
314
315
316
317
318
319
320
321
322
323
324
325
326
327
328
329
330
331
332
333
334
335
336
337
338
339
340
341
342
343
344
345
346
347
348
349
350
351
352
353
354
355
356
357
358
359
360
361
362
363
364
365
366
367
368
369
370
371
372
373
374
375
376
377
378
379
380
381
382
383
384
385
386
387
388
389
390
391
392
393
394
395
396
397
398
399
400
401
402
403
404
405
406
407
408
409
410
411
412
413
414
415
416
417
418
419
420
421
422
423
424
425
426
427
428
429
430
431
432
433
434
435
436
437
438
439
440
441
442
443
444
445
446
447
448
449
450
451
452
453
454
455
456
457
458
459
460
461
462
463
464
465
466
467
468
469
470
471
472
473
474
475
476
477
478
479
480
481
482
483
484
485
486
487
488
489
490
491
492
493
494
495
496
497
498
499
500
501
502
503
504
505
506
507
508
509
510
511
512
513
514
515
516
517
518
519
520
521
522
523
524
525
526
527
528
529
530
531
532
533
534
535
536
537
538
539
540
541
542
543
544
545
546
547
548
549
550
551
552
553
554
555
556
557
558
559
560
561
562
563
564
565
566
567
568
569
570
571
572
573
574
575
576
577
578
579
580
581
582
583
584
585
586
587
588
589
590
591
592
593
594
595
596
597
598
599
600
601
602
603
604
605
606
607
608
609
610
611
612
613
614
615
616
617
618
619
620
621
622
623
624
625
626
627
628
629
630
631
632
633
634
635
636
637
638
639
640
641
642
643
644
645
646
647
648
649
650
651
652
653
654
655
656
657
658
659
660
661
662
663
664
665
666
667
668
669
670
671
672
673
674
675
676
677
678
679
680
681
682
683
684
685
686
687
688
689
690
691
692
693
694
695
696
697
698
699
700
701
702
703
704
705
706
707
708
709
710
711
712
713
714
715
716
717
718
719
720
721
722
723
724
725
726
727
728
729
730
731
732
733
734
735
736
737
738
739
740
741
742
743
744
745
746
747
748
749
750
751
752
753
754
755
756
757
758
759
760
761
762
763
764
765
766
767
768
769
770
771
772
773
774
775
776
777
778
779
780
781
782
783
784
785
786
787
788
789
790
791
792
793
794
795
796
797
798
799
800
801
802
803
804
805
806
807
808
809
810
811
812
813
814
815
816
817
818
819
820
821
822
823
824
825
826
827
828
829
830
831
832
833
834
835
836
837
838
839
840
841
842
843
844
845
846
847
848
849
850
851
852
853
854
855
856
857
858
859
860
861
862
863
864
865
866
867
868
869
870
871
872
873
874
875
876
877
878
879
880
881
882
883
884
885
886
887
888
889
890
891
892
893
894
895
896
897
898
899
900
901
902
903
904
905
906
907
908
909
910
911
912
913
914
915
916
917
918
<?php
/**
* Copyright 2021 Google LLC
*
* Licensed under the Apache License, Version 2.0 (the "License");
* you may not use this file except in compliance with the License.
* You may obtain a copy of the License at
*
* https://www.apache.org/licenses/LICENSE-2.0
*
* Unless required by applicable law or agreed to in writing, software
* distributed under the License is distributed on an "AS IS" BASIS,
* WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
* See the License for the specific language governing permissions and
* limitations under the License.
*/
namespace Google\Ads\GoogleAds\Examples\ShoppingAds;
require __DIR__ . '/../../vendor/autoload.php';
use GetOpt\GetOpt;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentNames;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentParser;
use Google\Ads\GoogleAds\Examples\Utils\Helper;
use Google\Ads\GoogleAds\Lib\OAuth2TokenBuilder;
use Google\Ads\GoogleAds\Lib\V12\GoogleAdsClient;
use Google\Ads\GoogleAds\Lib\V12\GoogleAdsClientBuilder;
use Google\Ads\GoogleAds\Lib\V12\GoogleAdsException;
use Google\Ads\GoogleAds\Util\FieldMasks;
use Google\Ads\GoogleAds\Util\V12\ResourceNames;
use Google\Ads\GoogleAds\V12\Common\ImageAsset;
use Google\Ads\GoogleAds\V12\Common\LanguageInfo;
use Google\Ads\GoogleAds\V12\Common\LocationInfo;
use Google\Ads\GoogleAds\V12\Common\MaximizeConversionValue;
use Google\Ads\GoogleAds\V12\Common\TextAsset;
use Google\Ads\GoogleAds\V12\Enums\AdvertisingChannelTypeEnum\AdvertisingChannelType;
use Google\Ads\GoogleAds\V12\Enums\AssetFieldTypeEnum\AssetFieldType;
use Google\Ads\GoogleAds\V12\Enums\AssetGroupStatusEnum\AssetGroupStatus;
use Google\Ads\GoogleAds\V12\Enums\BudgetDeliveryMethodEnum\BudgetDeliveryMethod;
use Google\Ads\GoogleAds\V12\Enums\CampaignStatusEnum\CampaignStatus;
use Google\Ads\GoogleAds\V12\Enums\ConversionActionCategoryEnum\ConversionActionCategory;
use Google\Ads\GoogleAds\V12\Enums\ConversionOriginEnum\ConversionOrigin;
use Google\Ads\GoogleAds\V12\Enums\ListingGroupFilterTypeEnum\ListingGroupFilterType;
use Google\Ads\GoogleAds\V12\Enums\ListingGroupFilterVerticalEnum\ListingGroupFilterVertical;
use Google\Ads\GoogleAds\V12\Errors\GoogleAdsError;
use Google\Ads\GoogleAds\V12\Resources\Asset;
use Google\Ads\GoogleAds\V12\Resources\AssetGroup;
use Google\Ads\GoogleAds\V12\Resources\AssetGroupAsset;
use Google\Ads\GoogleAds\V12\Resources\AssetGroupListingGroupFilter;
use Google\Ads\GoogleAds\V12\Resources\Campaign;
use Google\Ads\GoogleAds\V12\Resources\Campaign\ShoppingSetting;
use Google\Ads\GoogleAds\V12\Resources\CampaignBudget;
use Google\Ads\GoogleAds\V12\Resources\CampaignConversionGoal;
use Google\Ads\GoogleAds\V12\Resources\CampaignCriterion;
use Google\Ads\GoogleAds\V12\Services\AssetGroupAssetOperation;
use Google\Ads\GoogleAds\V12\Services\AssetGroupListingGroupFilterOperation;
use Google\Ads\GoogleAds\V12\Services\AssetGroupOperation;
use Google\Ads\GoogleAds\V12\Services\AssetOperation;
use Google\Ads\GoogleAds\V12\Services\CampaignBudgetOperation;
use Google\Ads\GoogleAds\V12\Services\CampaignConversionGoalOperation;
use Google\Ads\GoogleAds\V12\Services\CampaignCriterionOperation;
use Google\Ads\GoogleAds\V12\Services\CampaignOperation;
use Google\Ads\GoogleAds\V12\Services\GoogleAdsRow;
use Google\Ads\GoogleAds\V12\Services\MutateGoogleAdsResponse;
use Google\Ads\GoogleAds\V12\Services\MutateOperation;
use Google\Ads\GoogleAds\V12\Services\MutateOperationResponse;
use Google\ApiCore\ApiException;
use Google\ApiCore\Serializer;
/**
* This example shows how to create a Performance Max retail campaign.
*
* This will be created for "All products".
*
* For more information about Performance Max retail campaigns, see
* https://developers.google.com/google-ads/api/docs/performance-max/retail.
*
* Prerequisites:
* - You need to have access to a Merchant Center account. You can find
* instructions to create a Merchant Center account here:
* https://support.google.com/merchants/answer/188924.
* This account must be linked to your Google Ads account. The integration
* instructions can be found at:
* https://developers.google.com/google-ads/api/docs/shopping-ads/merchant-center
* - You need your Google Ads account to track conversions. The different ways
* to track conversions can be found here:
* https://support.google.com/google-ads/answer/1722054.
* - You must have at least one conversion action in the account. For more about conversion
* actions, see
* https://developers.google.com/google-ads/api/docs/conversions/overview#conversion_actions.
*/
class AddPerformanceMaxRetailCampaign
{
private const CUSTOMER_ID = 'INSERT_CUSTOMER_ID_HERE';
private const MERCHANT_CENTER_ACCOUNT_ID = 'INSERT_MERCHANT_CENTER_ACCOUNT_ID_HERE';
private const SALES_COUNTRY = 'US';
// The final URL for the generated ads. Must have the same domain as the Merchant Center
// account.
private const FINAL_URL = 'INSERT_FINAL_URL_HERE';
// We specify temporary IDs that are specific to a single mutate request.
// Temporary IDs are always negative and unique within one mutate request.
//
// See https://developers.google.com/google-ads/api/docs/mutating/best-practices
// for further details.
//
// These temporary IDs are fixed because they are used in multiple places.
private const BUDGET_TEMPORARY_ID = -1;
private const PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID = -2;
private const ASSET_GROUP_TEMPORARY_ID = -3;
// There are also entities that will be created in the same request but do not need to be fixed
// temporary IDs because they are referenced only once.
/** @var int the negative temporary ID used in bulk mutates. */
private static $nextTempId = self::ASSET_GROUP_TEMPORARY_ID - 1;
private const PAGE_SIZE = 10000;
public static function main()
{
// Either pass the required parameters for this example on the command line, or insert them
// into the constants above.
$options = (new ArgumentParser())->parseCommandArguments([
ArgumentNames::CUSTOMER_ID => GetOpt::REQUIRED_ARGUMENT,
ArgumentNames::MERCHANT_CENTER_ACCOUNT_ID => GetOpt::REQUIRED_ARGUMENT,
ArgumentNames::FINAL_URL => GetOpt::REQUIRED_ARGUMENT,
ArgumentNames::SALES_COUNTRY => GetOpt::OPTIONAL_ARGUMENT
]);
// Generate a refreshable OAuth2 credential for authentication.
$oAuth2Credential = (new OAuth2TokenBuilder())->fromFile()->build();
// Construct a Google Ads client configured from a properties file and the
// OAuth2 credentials above.
$googleAdsClient = (new GoogleAdsClientBuilder())
->fromFile()
->withOAuth2Credential($oAuth2Credential)
->build();
try {
self::runExample(
$googleAdsClient,
$options[ArgumentNames::CUSTOMER_ID] ?: self::CUSTOMER_ID,
$options[ArgumentNames::MERCHANT_CENTER_ACCOUNT_ID]
?: self::MERCHANT_CENTER_ACCOUNT_ID,
$options[ArgumentNames::SALES_COUNTRY] ?: self::SALES_COUNTRY,
$options[ArgumentNames::FINAL_URL] ?: self::FINAL_URL
);
} catch (GoogleAdsException $googleAdsException) {
printf(
"Request with ID '%s' has failed.%sGoogle Ads failure details:%s",
$googleAdsException->getRequestId(),
PHP_EOL,
PHP_EOL
);
foreach ($googleAdsException->getGoogleAdsFailure()->getErrors() as $error) {
/** @var GoogleAdsError $error */
printf(
"\t%s: %s%s",
$error->getErrorCode()->getErrorCode(),
$error->getMessage(),
PHP_EOL
);
}
exit(1);
} catch (ApiException $apiException) {
printf(
"ApiException was thrown with message '%s'.%s",
$apiException->getMessage(),
PHP_EOL
);
exit(1);
}
}
/**
* Runs the example.
*
* @param GoogleAdsClient $googleAdsClient the Google Ads API client
* @param int $customerId the customer ID
* @param int $merchantCenterAccountId the Merchant Center account ID
* @param string $salesCountry the sales country of products to include in the campaign
* @param string $finalUrl the final URL for the asset group of the campaign
*/
// [START add_performance_max_retail_campaign]
public static function runExample(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $merchantCenterAccountId,
string $salesCountry,
string $finalUrl
) {
// [START add_performance_max_retail_campaign_1]
// This campaign will override the customer conversion goals.
// Retrieves the current list of customer conversion goals.
$customerConversionGoals = self::getCustomerConversionGoals(
$googleAdsClient,
$customerId
);
// Performance Max campaigns require that repeated assets such as headlines
// and descriptions be created before the campaign.
// For the list of required assets for a Performance Max campaign, see
// https://developers.google.com/google-ads/api/docs/performance-max/assets.
//
// Creates the headlines.
$headlineAssetResourceNames = self::createMultipleTextAssets(
$googleAdsClient,
$customerId,
["Travel", "Travel Reviews", "Book travel"]
);
// Creates the descriptions.
$descriptionAssetResourceNames = self::createMultipleTextAssets(
$googleAdsClient,
$customerId,
["Take to the air!", "Fly to the sky!"]
);
// It's important to create the below entities in this order because they depend on
// each other.
$operations = [];
// The below methods create and return MutateOperations that we later
// provide to the GoogleAdsService.Mutate method in order to create the
// entities in a single request. Since the entities for a Performance Max
// campaign are closely tied to one-another, it's considered a best practice
// to create them in a single Mutate request so they all complete
// successfully or fail entirely, leaving no orphaned entities. See:
// https://developers.google.com/google-ads/api/docs/mutating/overview.
$operations[] = self::createCampaignBudgetOperation($customerId);
$operations[] = self::createPerformanceMaxCampaignOperation(
$customerId,
$merchantCenterAccountId,
$salesCountry
);
$operations =
array_merge($operations, self::createCampaignCriterionOperations($customerId));
$operations[] = self::createAssetGroupOperation($customerId, $finalUrl);
$operations[] = self::createAssetGroupListingGroupFilterOperation($customerId);
$operations = array_merge($operations, self::createAssetandAssetGroupAssetOperations(
$customerId,
$headlineAssetResourceNames,
$descriptionAssetResourceNames
));
$operations = array_merge($operations, self::createConversionGoalOperations(
$customerId,
$customerConversionGoals
));
// Issues a mutate request to create everything and prints its information.
$googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
$response = $googleAdsServiceClient->mutate(
$customerId,
$operations
);
self::printResponseDetails($response);
// [END add_performance_max_retail_campaign_1]
}
/**
* Creates a MutateOperation that creates a new CampaignBudget.
*
* A temporary ID will be assigned to this campaign budget so that it can be
* referenced by other objects being created in the same Mutate request.
*
* @param int $customerId the customer ID
* @return MutateOperation the mutate operation that creates a campaign budget
*/
// [START add_performance_max_retail_campaign_2]
private static function createCampaignBudgetOperation(int $customerId): MutateOperation
{
// Creates a mutate operation that creates a campaign budget operation.
return new MutateOperation([
'campaign_budget_operation' => new CampaignBudgetOperation([
'create' => new CampaignBudget([
// Sets a temporary ID in the budget's resource name so it can be referenced
// by the campaign in later steps.
'resource_name' => ResourceNames::forCampaignBudget(
$customerId,
self::BUDGET_TEMPORARY_ID
),
'name' => 'Performance Max retail campaign budget #' .
Helper::getPrintableDatetime(),
// The budget period already defaults to DAILY.
'amount_micros' => 50000000,
'delivery_method' => BudgetDeliveryMethod::STANDARD,
// A Performance Max campaign cannot use a shared campaign budget.
'explicitly_shared' => false
])
])
]);
}
// [END add_performance_max_retail_campaign_2]
/**
* Creates a MutateOperation that creates a new Performance Max campaign.
*
* A temporary ID will be assigned to this campaign so that it can
* be referenced by other objects being created in the same Mutate request.
*
* @param int $customerId the customer ID
* @param int $merchantCenterAccountId the Merchant Center account ID
* @param string $salesCountry the sales country of products to include in the campaign
* @return MutateOperation the mutate operation that creates the campaign
*/
// [START add_performance_max_retail_campaign_3]
private static function createPerformanceMaxCampaignOperation(
int $customerId,
int $merchantCenterAccountId,
string $salesCountry
): MutateOperation {
// Creates a mutate operation that creates a campaign operation.
return new MutateOperation([
'campaign_operation' => new CampaignOperation([
'create' => new Campaign([
'name' => 'Performance Max retail campaign #' . Helper::getPrintableDatetime(),
// Assigns the resource name with a temporary ID.
'resource_name' => ResourceNames::forCampaign(
$customerId,
self::PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
),
// Sets the budget using the given budget resource name.
'campaign_budget' => ResourceNames::forCampaignBudget(
$customerId,
self::BUDGET_TEMPORARY_ID
),
// The campaign is the only entity in the mutate request that should have its
// status set.
// Recommendation: Set the campaign to PAUSED when creating it to prevent
// the ads from immediately serving.
'status' => CampaignStatus::PAUSED,
// All Performance Max campaigns have an advertising_channel_type of
// PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
'advertising_channel_type' => AdvertisingChannelType::PERFORMANCE_MAX,
// Bidding strategy must be set directly on the campaign.
// Setting a portfolio bidding strategy by resource name is not supported.
// Max Conversion and Max Conversion Value are the only strategies supported
// for Performance Max campaigns.
// An optional ROAS (Return on Advertising Spend) can be set for
// maximize_conversion_value. The ROAS value must be specified as a ratio in
// the API. It is calculated by dividing "total value" by "total spend".
// For more information on Max Conversion Value, see the support article:
// http://support.google.com/google-ads/answer/7684216.
// A target_roas of 3.5 corresponds to a 350% return on ad spend.
'maximize_conversion_value' => new MaximizeConversionValue([
'target_roas' => 3.5
]),
// Sets the Final URL expansion opt out. This flag is specific to
// Performance Max campaigns. If opted out (true), only the final URLs in
// the asset group or URLs specified in the advertiser's Google Merchant
// Center or business data feeds are targeted.
//
// If opted in (false), the entire domain will be targeted. For best
// results, set this value to false to opt in and allow URL expansions. You
// can optionally add exclusions to limit traffic to parts of your website.
//
// For a Retail campaign, we want the final URL's to be limited to those
// explicitly surfaced via GMC.
'url_expansion_opt_out' => true,
// Sets the shopping settings.
'shopping_setting' => new ShoppingSetting([
'merchant_id' => $merchantCenterAccountId,
'sales_country' => $salesCountry
]),
// Optional fields.
'start_date' => date('Ymd', strtotime('+1 day')),
'end_date' => date('Ymd', strtotime('+365 days'))
])
])
]);
}
// [END add_performance_max_retail_campaign_3]
/**
* Creates a list of MutateOperations that create new campaign criteria.
*
* @param int $customerId the customer ID
* @return MutateOperation[] a list of MutateOperations that create the new campaign criteria
*/
// [START add_performance_max_retail_campaign_4]
private static function createCampaignCriterionOperations(int $customerId): array
{
$operations = [];
// Sets the LOCATION campaign criteria.
// Target all of New York City except Brooklyn.
// Location IDs are listed here:
// https://developers.google.com/google-ads/api/reference/data/geotargets
// and they can also be retrieved using the GeoTargetConstantService as shown
// here: https://developers.google.com/google-ads/api/docs/targeting/location-targeting
$operations[] = new MutateOperation([
'campaign_criterion_operation' => new CampaignCriterionOperation([
'create' => new CampaignCriterion([
'campaign' => ResourceNames::forCampaign(
$customerId,
self::PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
),
'location' => new LocationInfo([
// Adds one positive location target for New York City (ID=1023191),
// specifically adding the positive criteria before the negative one.
'geo_target_constant' => ResourceNames::forGeoTargetConstant(1023191)
]),
'negative' => false
])
])
]);
// Next adds the negative target for Brooklyn.
$operations[] = new MutateOperation([
'campaign_criterion_operation' => new CampaignCriterionOperation([
'create' => new CampaignCriterion([
'campaign' => ResourceNames::forCampaign(
$customerId,
self::PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
),
'location' => new LocationInfo([
// Next add the negative target for Brooklyn (ID=1022762).
'geo_target_constant' => ResourceNames::forGeoTargetConstant(1022762)
]),
'negative' => true
])
])
]);
// Sets the LANGUAGE campaign criterion.
$operations[] = new MutateOperation([
'campaign_criterion_operation' => new CampaignCriterionOperation([
'create' => new CampaignCriterion([
'campaign' => ResourceNames::forCampaign(
$customerId,
self::PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
),
// Sets the language.
// For a list of all language codes, see:
// https://developers.google.com/google-ads/api/reference/data/codes-formats#expandable-7
'language' => new LanguageInfo([
'language_constant' => ResourceNames::forLanguageConstant(1000) // English
])
])
])
]);
return $operations;
}
// [END add_performance_max_retail_campaign_4]
/**
* Creates multiple text assets and returns the list of resource names.
*
* These repeated assets must be created in a separate request prior to creating the campaign.
*
* @param GoogleAdsClient $googleAdsClient the Google Ads API client
* @param int $customerId the customer ID
* @param string[] $texts a list of strings, each of which will be used to create a text asset
* @return string[] a list of asset resource names
*/
// [START add_performance_max_retail_campaign_5]
private static function createMultipleTextAssets(
GoogleAdsClient $googleAdsClient,
int $customerId,
array $texts
): array {
// Here again, we use the GoogleAdService to create multiple text assets in a single
// request.
$operations = [];
foreach ($texts as $text) {
// Creates a mutate operation for a text asset.
$operations[] = new MutateOperation([
'asset_operation' => new AssetOperation([
'create' => new Asset(['text_asset' => new TextAsset(['text' => $text])])
])
]);
}
// Issues a mutate request to add all assets.
$googleAdsService = $googleAdsClient->getGoogleAdsServiceClient();
/** @var MutateGoogleAdsResponse $mutateGoogleAdsResponse */
$mutateGoogleAdsResponse = $googleAdsService->mutate($customerId, $operations);
$assetResourceNames = [];
foreach ($mutateGoogleAdsResponse->getMutateOperationResponses() as $response) {
/** @var MutateOperationResponse $response */
$assetResourceNames[] = $response->getAssetResult()->getResourceName();
}
self::printResponseDetails($mutateGoogleAdsResponse);
return $assetResourceNames;
}
// [END add_performance_max_retail_campaign_5]
/**
* Creates a MutateOperation that creates a new asset group.
*
* A temporary ID will be assigned to this asset group so that it can
* be referenced by other objects being created in the same Mutate request.
*
* @param int $customerId the customer ID
* @return MutateOperation a mutate operation creates a new asset group.
*/
// [START add_performance_max_retail_campaign_10]
private static function createAssetGroupOperation(
int $customerId,
string $finalUrl
): MutateOperation {
// Creates a new mutate operation that creates an asset group operation.
return new MutateOperation([
'asset_group_operation' => new AssetGroupOperation([
'create' => new AssetGroup([
'resource_name' => ResourceNames::forAssetGroup(
$customerId,
self::ASSET_GROUP_TEMPORARY_ID
),
'name' => 'Performance Max retail asset group #' .
Helper::getPrintableDatetime(),
'campaign' => ResourceNames::forCampaign(
$customerId,
self::PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID
),
'final_urls' => [$finalUrl],
'final_mobile_urls' => [$finalUrl],
'status' => AssetGroupStatus::PAUSED
])
])
]);
}
// [END add_performance_max_retail_campaign_10]
/**
* Creates a MutateOperation that creates a new asset group listing group filter.
*
* A temporary ID will be assigned to this listing group filter so that it can be referenced by
* other objects being created in the same Mutate request.
*
* @param int $customerId the customer ID
* @return MutateOperation a MutateOperation that creates a new asset group listing group filter
*/
// [START add_performance_max_retail_campaign_11]
private static function createAssetGroupListingGroupFilterOperation(
int $customerId
): MutateOperation {
return new MutateOperation([
'asset_group_listing_group_filter_operation'
=> new AssetGroupListingGroupFilterOperation([
// Creates a new asset group listing group filter containing the "default"
// listing group (All products).
'create' => new AssetGroupListingGroupFilter([
'asset_group' => ResourceNames::forAssetGroup(
$customerId,
self::ASSET_GROUP_TEMPORARY_ID
),
// Since this is the root node, do not set the 'parent_listing_group_filter'
// field. For all other nodes, this would refer to the parent listing group
// filter resource name.
//
// UNIT_INCLUDED means this node has no children.
'type' => ListingGroupFilterType::UNIT_INCLUDED,
// Because this is a Performance Max campaign for retail, we need to specify
// that this is in the shopping vertical.
'vertical' => ListingGroupFilterVertical::SHOPPING
])
])
]);
}
// [END add_performance_max_retail_campaign_11]
/**
* Creates a list of MutateOperations that create new asset group asset and assets.
*
* A temporary ID will be assigned to this asset group so that it can
* be referenced by other objects being created in the same mutate request.
*
* @param int $customerId the customer ID
* @param string[] $headlineAssetResourceNames a list of headline resource names
* @param string[] $descriptionAssetResourceNames a list of description resource names
* @return MutateOperation[] a list of MutateOperations that create new asset group assets and
* assets
*/
// [START add_performance_max_retail_campaign_6]
private static function createAssetandAssetGroupAssetOperations(
int $customerId,
array $headlineAssetResourceNames,
array $descriptionAssetResourceNames
): array {
$operations = [];
// For the list of required assets for a Performance Max campaign, see
// https://developers.google.com/google-ads/api/docs/performance-max/assets
// An AssetGroup is linked to an Asset by creating a new AssetGroupAsset
// and providing:
// - the resource name of the AssetGroup
// - the resource name of the Asset
// - the field_type of the Asset in this AssetGroup.
//
// To learn more about AssetGroups, see
// https://developers.google.com/google-ads/api/docs/performance-max/asset-groups.
// Links the previously created multiple text assets.
// Links the headline assets.
foreach ($headlineAssetResourceNames as $resourceName) {
$operations[] = new MutateOperation([
'asset_group_asset_operation' => new AssetGroupAssetOperation([
'create' => new AssetGroupAsset([
'asset' => $resourceName,
'asset_group' => ResourceNames::forAssetGroup(
$customerId,
self::ASSET_GROUP_TEMPORARY_ID
),
'field_type' => AssetFieldType::HEADLINE
])
])
]);
}
// Links the description assets.
foreach ($descriptionAssetResourceNames as $resourceName) {
$operations[] = new MutateOperation([
'asset_group_asset_operation' => new AssetGroupAssetOperation([
'create' => new AssetGroupAsset([
'asset' => $resourceName,
'asset_group' => ResourceNames::forAssetGroup(
$customerId,
self::ASSET_GROUP_TEMPORARY_ID
),
'field_type' => AssetFieldType::DESCRIPTION
])
])
]);
}
// Creates and links the long headline text asset.
$operations = array_merge($operations, self::createAndLinkTextAsset(
$customerId,
'Travel the World',
AssetFieldType::LONG_HEADLINE
));
// Creates and links the business name text asset.
$operations = array_merge($operations, self::createAndLinkTextAsset(
$customerId,
'Interplanetary Cruises',
AssetFieldType::BUSINESS_NAME
));
// Creates and links the image assets.
// Creates and links the Logo Asset.
$operations = array_merge($operations, self::createAndLinkImageAsset(
$customerId,
'https://gaagl.page.link/1Crm',
AssetFieldType::LOGO,
'Marketing Logo'
));
// Creates and links the Marketing Image Asset.
$operations = array_merge($operations, self::createAndLinkImageAsset(
$customerId,
'https://gaagl.page.link/Eit5',
AssetFieldType::MARKETING_IMAGE,
'Marketing Image'
));
// Creates and links the Square Marketing Image Asset.
$operations = array_merge($operations, self::createAndLinkImageAsset(
$customerId,
'https://gaagl.page.link/bjYi',
AssetFieldType::SQUARE_MARKETING_IMAGE,
'Square Marketing Image'
));
// After being created the list must be sorted so that all asset operations come before all
// the asset group asset operations, otherwise the API will reject the request.
return self::sortAssetAndAssetGroupAssetOperations($operations);
}
// [END add_performance_max_retail_campaign_6]
/**
* Creates a list of MutateOperations that create a new linked text asset.
*
* @param int $customerId the customer ID
* @param string $text the text of the asset to be created
* @param int $fieldType the field type of the new asset in the AssetGroupAsset
* @return MutateOperation[] a list of MutateOperations that create a new linked text asset
*/
// [START add_performance_max_retail_campaign_7]
private static function createAndLinkTextAsset(
int $customerId,
string $text,
int $fieldType
): array {
$operations = [];
// Creates a new mutate operation that creates a text asset.
$operations[] = new MutateOperation([
'asset_operation' => new AssetOperation([
'create' => new Asset([
'resource_name' => ResourceNames::forAsset($customerId, self::$nextTempId),
'text_asset' => new TextAsset(['text' => $text])
])
])
]);
// Creates an asset group asset to link the asset to the asset group.
$operations[] = new MutateOperation([
'asset_group_asset_operation' => new AssetGroupAssetOperation([
'create' => new AssetGroupAsset([
'asset' => ResourceNames::forAsset($customerId, self::$nextTempId),
'asset_group' => ResourceNames::forAssetGroup(
$customerId,
self::ASSET_GROUP_TEMPORARY_ID
),
'field_type' => $fieldType
])
])
]);
self::$nextTempId--;
return $operations;
}
// [END add_performance_max_retail_campaign_7]
/**
* Creates a list of MutateOperations that create a new linked image asset.
*
* @param int $customerId the customer ID
* @param string $url the URL of the image to be retrieved and put into an asset
* @param int $fieldType the field type of the new asset in the AssetGroupAsset
* @param string $assetName the asset name
* @return MutateOperation[] a list of MutateOperations that create a new linked image asset
*/
// [START add_performance_max_retail_campaign_8]
private static function createAndLinkImageAsset(
int $customerId,
string $url,
int $fieldType,
string $assetName
): array {
$operations = [];
// Creates a new mutate operation that creates an image asset.
$operations[] = new MutateOperation([
'asset_operation' => new AssetOperation([
'create' => new Asset([
'resource_name' => ResourceNames::forAsset($customerId, self::$nextTempId),
// Provide a unique friendly name to identify your asset.
// When there is an existing image asset with the same content but a different
// name, the new name will be dropped silently.
'name' => $assetName,
'image_asset' => new ImageAsset(['data' => file_get_contents($url)])
])
])
]);
// Creates an asset group asset to link the asset to the asset group.
$operations[] = new MutateOperation([
'asset_group_asset_operation' => new AssetGroupAssetOperation([
'create' => new AssetGroupAsset([
'asset' => ResourceNames::forAsset($customerId, self::$nextTempId),
'asset_group' => ResourceNames::forAssetGroup(
$customerId,
self::ASSET_GROUP_TEMPORARY_ID
),
'field_type' => $fieldType
])
])
]);
self::$nextTempId--;
return $operations;
}
// [END add_performance_max_retail_campaign_8]
/**
* Sorts a list of asset and asset group asset operations. This sorts the list such that all
* asset operations precede all asset group asset operations. If asset group assets are created
* before assets then an error will be returned by the API.
*
* @param MutateOperation[] $operations a list of asset and asset group asset mutate operations
* @return MutateOperation[] a sorted list of asset and asset group asset mutate operations
*/
// [START add_performance_max_retail_campaign_12]
private static function sortAssetAndAssetGroupAssetOperations(array $operations): array
{
usort(
$operations,
function (MutateOperation $operation1, MutateOperation $operation2) {
if (!is_null($operation1->getAssetOperation())) {
return -1;
} elseif (!is_null($operation1->getAssetOperation())) {
return 0;
} else {
return 1;
}
}
);
return $operations;
}
// [END add_performance_max_retail_campaign_12]
/**
* Retrieves the list of customer conversion goals.
*
* @param GoogleAdsClient $googleAdsClient the Google Ads API client
* @param int $customerId the customer ID
* @return array list of dicts containing the category and origin of customer conversion goals
*/
// [START add_performance_max_retail_campaign_9]
private static function getCustomerConversionGoals(
GoogleAdsClient $googleAdsClient,
int $customerId
): array {
$customerConversionGoals = [];
$googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
// Creates a query that retrieves all customer conversion goals.
$query = 'SELECT customer_conversion_goal.category, customer_conversion_goal.origin ' .
'FROM customer_conversion_goal';
// The number of conversion goals is typically less than 50 so we use a search request
// instead of search stream.
$response =
$googleAdsServiceClient->search($customerId, $query, ['pageSize' => self::PAGE_SIZE]);
// Iterates over all rows in all pages and builds the list of conversion goals.
foreach ($response->iterateAllElements() as $googleAdsRow) {
/** @var GoogleAdsRow $googleAdsRow */
$customerConversionGoals[] = [
'category' => $googleAdsRow->getCustomerConversionGoal()->getCategory(),
'origin' => $googleAdsRow->getCustomerConversionGoal()->getOrigin()
];
}
return $customerConversionGoals;
}
/**
* Creates a list of MutateOperations that override customer conversion goals.
*
* @param int $customerId the customer ID
* @param array $customerConversionGoals the list of customer conversion goals that will be
* overridden
* @return MutateOperation[] a list of MutateOperations that update campaign conversion goals
*/
private static function createConversionGoalOperations(
int $customerId,
array $customerConversionGoals
): array {
$operations = [];
// To override the customer conversion goals, we will change the biddability of each of the
// customer conversion goals so that only the desired conversion goal is biddable in this
// campaign.
foreach ($customerConversionGoals as $customerConversionGoal) {
$campaignConversionGoal = new CampaignConversionGoal([
'resource_name' => ResourceNames::forCampaignConversionGoal(
$customerId,
self::PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID,
ConversionActionCategory::name($customerConversionGoal['category']),
ConversionOrigin::name($customerConversionGoal['origin'])
)
]);
// Changes the biddability for the campaign conversion goal.
// Sets biddability to true for the desired (category, origin).
// Sets biddability to false for all other conversion goals.
// Note:
// 1- It is assumed that this Conversion Action
// (category=PURCHASE, origin=WEBSITE) exists in this account.
// 2- More than one goal can be biddable if desired. This example
// shows only one.
if (
$customerConversionGoal["category"] === ConversionActionCategory::PURCHASE
&& $customerConversionGoal["origin"] === ConversionOrigin::WEBSITE
) {
$campaignConversionGoal->setBiddable(true);
} else {
$campaignConversionGoal->setBiddable(false);
}
$operations[] = new MutateOperation([
'campaign_conversion_goal_operation' => new CampaignConversionGoalOperation([
'update' => $campaignConversionGoal,
// Sets the update mask on the operation. Here the update mask will be a list
// of all the fields that were set on the update object.
'update_mask' => FieldMasks::allSetFieldsOf($campaignConversionGoal)
])
]);
}
return $operations;
}
// [END add_performance_max_retail_campaign_9]
/**
* Prints the details of a MutateGoogleAdsResponse. Parses the "response" oneof field name and
* uses it to extract the new entity's name and resource name.
*
* @param MutateGoogleAdsResponse $mutateGoogleAdsResponse the mutate Google Ads response
*/
private static function printResponseDetails(
MutateGoogleAdsResponse $mutateGoogleAdsResponse
): void {
foreach ($mutateGoogleAdsResponse->getMutateOperationResponses() as $response) {
/** @var MutateOperationResponse $response */
$getter = Serializer::getGetter($response->getResponse());
printf(
"Created a(n) %s with '%s'.%s",
preg_replace(
'/Result$/',
'',
ucfirst(Serializer::toCamelCase($response->getResponse()))
),
$response->$getter()->getResourceName(),
PHP_EOL
);
}
}
// [END add_performance_max_retail_campaign]
}
AddPerformanceMaxRetailCampaign::main();