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UsePortfolioBiddingStrategy.php
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UsePortfolioBiddingStrategy.php
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<?php
/**
* Copyright 2018 Google LLC
*
* Licensed under the Apache License, Version 2.0 (the "License");
* you may not use this file except in compliance with the License.
* You may obtain a copy of the License at
*
* https://www.apache.org/licenses/LICENSE-2.0
*
* Unless required by applicable law or agreed to in writing, software
* distributed under the License is distributed on an "AS IS" BASIS,
* WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
* See the License for the specific language governing permissions and
* limitations under the License.
*/
namespace Google\Ads\GoogleAds\Examples\AdvancedOperations;
require __DIR__ . '/../../vendor/autoload.php';
use GetOpt\GetOpt;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentNames;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentParser;
use Google\Ads\GoogleAds\Lib\V3\GoogleAdsClient;
use Google\Ads\GoogleAds\Lib\V3\GoogleAdsClientBuilder;
use Google\Ads\GoogleAds\Lib\V3\GoogleAdsException;
use Google\Ads\GoogleAds\Lib\OAuth2TokenBuilder;
use Google\Ads\GoogleAds\Util\V3\ResourceNames;
use Google\Ads\GoogleAds\V3\Common\TargetSpend;
use Google\Ads\GoogleAds\V3\Enums\AdvertisingChannelTypeEnum\AdvertisingChannelType;
use Google\Ads\GoogleAds\V3\Enums\BudgetDeliveryMethodEnum\BudgetDeliveryMethod;
use Google\Ads\GoogleAds\V3\Enums\CampaignStatusEnum\CampaignStatus;
use Google\Ads\GoogleAds\V3\Errors\GoogleAdsError;
use Google\Ads\GoogleAds\V3\Resources\BiddingStrategy;
use Google\Ads\GoogleAds\V3\Resources\Campaign;
use Google\Ads\GoogleAds\V3\Resources\Campaign\NetworkSettings;
use Google\Ads\GoogleAds\V3\Resources\CampaignBudget;
use Google\Ads\GoogleAds\V3\Services\BiddingStrategyOperation;
use Google\Ads\GoogleAds\V3\Services\CampaignBudgetOperation;
use Google\Ads\GoogleAds\V3\Services\CampaignOperation;
use Google\ApiCore\ApiException;
use Google\Protobuf\BoolValue;
use Google\Protobuf\Int64Value;
use Google\Protobuf\StringValue;
/**
* This example adds a portfolio bidding strategy and uses it to construct a campaign.
*/
class UsePortfolioBiddingStrategy
{
private const CUSTOMER_ID = 'INSERT_CUSTOMER_ID_HERE';
// Optional: Specify a campaign budget ID below to be used to create a campaign. If none is
// specified, this example will create a new campaign budget.
private const CAMPAIGN_BUDGET_ID = null;
public static function main()
{
// Either pass the required parameters for this example on the command line, or insert them
// into the constants above.
$options = (new ArgumentParser())->parseCommandArguments(
[
ArgumentNames::CUSTOMER_ID => GetOpt::REQUIRED_ARGUMENT,
ArgumentNames::CAMPAIGN_BUDGET_ID => GetOpt::OPTIONAL_ARGUMENT
]
);
// Generate a refreshable OAuth2 credential for authentication.
$oAuth2Credential = (new OAuth2TokenBuilder())->fromFile()->build();
// Construct a Google Ads client configured from a properties file and the
// OAuth2 credentials above.
$googleAdsClient = (new GoogleAdsClientBuilder())->fromFile()
->withOAuth2Credential($oAuth2Credential)
->build();
try {
self::runExample(
$googleAdsClient,
$options[ArgumentNames::CUSTOMER_ID] ?: self::CUSTOMER_ID,
$options[ArgumentNames::CAMPAIGN_BUDGET_ID] ?: self::CAMPAIGN_BUDGET_ID
);
} catch (GoogleAdsException $googleAdsException) {
printf(
"Request with ID '%s' has failed.%sGoogle Ads failure details:%s",
$googleAdsException->getRequestId(),
PHP_EOL,
PHP_EOL
);
foreach ($googleAdsException->getGoogleAdsFailure()->getErrors() as $error) {
/** @var GoogleAdsError $error */
printf(
"\t%s: %s%s",
$error->getErrorCode()->getErrorCode(),
$error->getMessage(),
PHP_EOL
);
}
exit(1);
} catch (ApiException $apiException) {
printf(
"ApiException was thrown with message '%s'.%s",
$apiException->getMessage(),
PHP_EOL
);
exit(1);
}
}
/**
* Runs the example.
*
* @param GoogleAdsClient $googleAdsClient the Google Ads API client
* @param int $customerId the customer ID
* @param int|null $campaignBudgetId the ID of the campaign budget to use if any
*/
public static function runExample(
GoogleAdsClient $googleAdsClient,
int $customerId,
?int $campaignBudgetId
) {
$biddingStrategyResourceName = self::createBiddingStrategy($googleAdsClient, $customerId);
if (is_null($campaignBudgetId)) {
$campaignBudgetResourceName =
self::createSharedCampaignBudget($googleAdsClient, $customerId);
} else {
$campaignBudgetResourceName =
ResourceNames::forCampaignBudget($customerId, $campaignBudgetId);
}
self::createCampaignWithBiddingStrategy(
$googleAdsClient,
$customerId,
$biddingStrategyResourceName,
$campaignBudgetResourceName
);
}
/**
* Creates the portfolio bidding strategy.
*
* @param GoogleAdsClient $googleAdsClient the Google Ads API client
* @param int $customerId the customer ID
* @return string the resource name of created bidding strategy
*/
private static function createBiddingStrategy(GoogleAdsClient $googleAdsClient, int $customerId)
{
// Creates a portfolio bidding strategy.
$portfolioBiddingStrategy = new BiddingStrategy([
'name' => new StringValue(['value' => 'Maximize Clicks #' . uniqid()]),
'target_spend' => new TargetSpend([
'cpc_bid_ceiling_micros' => new Int64Value(['value' => 2000000]),
'target_spend_micros' => new Int64Value(['value' => 20000000])
])
]);
// Constructs an operation that will create a portfolio bidding strategy.
$biddingStrategyOperation = new BiddingStrategyOperation();
$biddingStrategyOperation->setCreate($portfolioBiddingStrategy);
// Issues a mutate request to create the bidding strategy.
$biddingStrategyServiceClient = $googleAdsClient->getBiddingStrategyServiceClient();
$response = $biddingStrategyServiceClient->mutateBiddingStrategies(
$customerId,
[$biddingStrategyOperation]
);
/** @var BiddingStrategy $addedBiddingStrategy */
$addedBiddingStrategy = $response->getResults()[0];
// Prints out the resource name of the created bidding strategy.
printf(
"Created portfolio bidding strategy with resource name: '%s'.%s",
$addedBiddingStrategy->getResourceName(),
PHP_EOL
);
return $addedBiddingStrategy->getResourceName();
}
/**
* Creates an explicitly shared budget to be used to create the campaign.
*
* @param GoogleAdsClient $googleAdsClient the Google Ads API client
* @param int $customerId the customer ID
* @return string the resource name of created shared budget
*/
private static function createSharedCampaignBudget(
GoogleAdsClient $googleAdsClient,
int $customerId
) {
// Creates a shared budget.
$budget = new CampaignBudget([
'name' => new StringValue(['value' => 'Shared Interplanetary Budget #' . uniqid()]),
'delivery_method' => BudgetDeliveryMethod::STANDARD,
// Sets the amount of budget.
'amount_micros' => new Int64Value(['value' => 50000000]),
// Makes the budget explicitly shared.
'explicitly_shared' => new BoolValue(['value' => true])
]);
// Constructs a campaign budget operation.
$campaignBudgetOperation = new CampaignBudgetOperation();
$campaignBudgetOperation->setCreate($budget);
// Issues a mutate request to create the budget.
$campaignBudgetServiceClient = $googleAdsClient->getCampaignBudgetServiceClient();
$response = $campaignBudgetServiceClient->mutateCampaignBudgets(
$customerId,
[$campaignBudgetOperation]
);
/** @var CampaignBudget $addedBudget */
$addedBudget = $response->getResults()[0];
printf(
"Created a shared budget with resource name '%s'.%s",
$addedBudget->getResourceName(),
PHP_EOL
);
return $addedBudget->getResourceName();
}
/**
* Creates a campaign with the created portfolio bidding strategy.
*
* @param GoogleAdsClient $googleAdsClient the Google Ads API client
* @param int $customerId the customer ID
* @param string $biddingStrategyResourceName the bidding strategy resource name to use
* @param string $campaignBudgetResourceName the shared budget resource name to use
*/
private static function createCampaignWithBiddingStrategy(
GoogleAdsClient $googleAdsClient,
int $customerId,
string $biddingStrategyResourceName,
string $campaignBudgetResourceName
) {
// Creates a Search campaign.
$campaign = new Campaign([
'name' => new StringValue(['value' => 'Interplanetary Cruise #' . uniqid()]),
'advertising_channel_type' => AdvertisingChannelType::SEARCH,
// Recommendation: Set the campaign to PAUSED when creating it to prevent
// the ads from immediately serving. Set to ENABLED once you've added
// targeting and the ads are ready to serve.
'status' => CampaignStatus::PAUSED,
// Configures the campaign network options.
'network_settings' => new NetworkSettings([
'target_google_search' => new BoolValue(['value' => true]),
'target_search_network' => new BoolValue(['value' => true]),
'target_content_network' => new BoolValue(['value' => true]),
]),
// Sets the bidding strategy and budget.
'bidding_strategy' => new StringValue(['value' => $biddingStrategyResourceName]),
'campaign_budget' => new StringValue(['value' => $campaignBudgetResourceName])
]);
// Constructs a campaign operation.
$campaignOperation = new CampaignOperation();
$campaignOperation->setCreate($campaign);
// Issues a mutate request to add the campaign.
$campaignServiceClient = $googleAdsClient->getCampaignServiceClient();
$response = $campaignServiceClient->mutateCampaigns($customerId, [$campaignOperation]);
/** @var Campaign $addedCampaign */
$addedCampaign = $response->getResults()[0];
printf(
"Created a campaign with resource name: '%s'.%s",
$addedCampaign->getResourceName(),
PHP_EOL
);
}
}
UsePortfolioBiddingStrategy::main();