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add_performance_max_retail_campaign.rb
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add_performance_max_retail_campaign.rb
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#!/usr/bin/env ruby
# Encoding: utf-8
#
# Copyright 2021 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
# https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# This example shows how to create a Performance Max retail campaign.
#
# This will be created for "All products".
#
# For more information about Performance Max retail campaigns, see
# https://developers.google.com/google-ads/api/docs/performance-max/retail
#
# Prerequisites:
# - You need to have access to a Merchant Center account. You can find
# instructions to create a Merchant Center account here:
# https://support.google.com/merchants/answer/188924.
# This account must be linked to your Google Ads account. The integration
# instructions can be found at:
# https://developers.google.com/google-ads/api/docs/shopping-ads/merchant-center
# - You need your Google Ads account to track conversions. The different ways
# to track conversions can be found here:
# https://support.google.com/google-ads/answer/1722054.
# - You must have at least one conversion action in the account. For
# more about conversion actions, see
# https://developers.google.com/google-ads/api/docs/conversions/overview#conversion_actions
require 'optparse'
require 'date'
require 'open-uri'
require 'google/ads/google_ads'
# We specify temporary IDs that are specific to a single mutate request.
# Temporary IDs are always negative and unique within one mutate request.
#
# See https://developers.google.com/google-ads/api/docs/mutating/best-practices
# for further details.
#
# These temporary IDs are fixed because they are used in multiple places.
BUDGET_TEMPORARY_ID = "-1"
PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID = "-2"
ASSET_GROUP_TEMPORARY_ID = "-3"
# There are also entities that will be created in the same request but do not
# need to be fixed temporary IDs because they are referenced only once.
def next_temp_id
@id ||= ASSET_GROUP_TEMPORARY_ID.to_i
@id -= 1
end
# [START add_performance_max_retail_campaign]
def add_performance_max_retail_campaign(
customer_id,
merchant_center_account_id,
final_url)
# [START add_performance_max_retail_campaign_1]
# GoogleAdsClient will read a config file from
# ENV['HOME']/google_ads_config.rb when called without parameters
client = Google::Ads::GoogleAds::GoogleAdsClient.new
# This campaign will override the customer conversion goals.
# Retrieve the current list of customer conversion goals.
customer_conversion_goals = _get_customer_conversion_goals(
client, customer_id)
# Performance Max campaigns require that repeated assets such as headlines
# and descriptions be created before the campaign.
# For the list of required assets for a Performance Max campaign, see
# https://developers.google.com/google-ads/api/docs/performance-max/assets
#
# Create the headlines.
headline_asset_resource_names = create_multiple_text_assets(
client,
customer_id,
[
"Travel",
"Travel Reviews",
"Book travel",
])
# Create the descriptions.
description_asset_resource_names = create_multiple_text_assets(
client,
customer_id,
[
"Take to the air!",
"Fly to the sky!",
])
# The below methods create and return MutateOperations that we later
# provide to the GoogleAdsService.Mutate method in order to create the
# entities in a single request. Since the entities for a Performance Max
# campaign are closely tied to one-another, it's considered a best practice
# to create them in a single Mutate request so they all complete
# successfully or fail entirely, leaving no orphaned entities. See:
# https://developers.google.com/google-ads/api/docs/mutating/overview
campaign_budget_operation = create_campaign_budget_operation(
client,
customer_id,
)
performance_max_campaign_operation = create_performance_max_campaign_operation(
client,
customer_id,
merchant_center_account_id,
)
campaign_criterion_operations = create_campaign_criterion_operations(
client,
customer_id,
)
asset_group_operation = create_asset_group_operation(
client,
customer_id,
final_url,
)
listing_group_filter_operation = create_listing_group_filter_operation(
client,
customer_id,
)
asset_and_asset_group_asset_operations = create_asset_and_asset_group_asset_operations(
client,
customer_id,
headline_asset_resource_names,
description_asset_resource_names,
)
conversion_goal_operations = create_conversion_goal_operations(
client,
customer_id,
customer_conversion_goals,
)
# Send the operations in a single Mutate request.
response = client.service.google_ads.mutate(
customer_id: customer_id,
mutate_operations: [
# It's important to create these entities in this order because
# they depend on each other.
campaign_budget_operation,
performance_max_campaign_operation,
# Expand the list of multiple operations into the list of
# other mutate operations
campaign_criterion_operations,
asset_group_operation,
listing_group_filter_operation,
asset_and_asset_group_asset_operations,
conversion_goal_operations,
].flatten)
print_response_details(response)
end
# [END add_performance_max_retail_campaign_1]
# [START add_performance_max_retail_campaign_2]
# Creates a MutateOperation that creates a new CampaignBudget.
#
# A temporary ID will be assigned to this campaign budget so that it can be
# referenced by other objects being created in the same Mutate request.
def create_campaign_budget_operation(client, customer_id)
client.operation.mutate do |m|
m.campaign_budget_operation = client.operation.create_resource.campaign_budget do |cb|
cb.name = "Performance Max campaign budget #{SecureRandom.uuid}"
# The budget period already defaults to DAILY.
cb.amount_micros = 50_000_000
cb.delivery_method = :STANDARD
# A Performance Max campaign cannot use a shared campaign budget.
cb.explicitly_shared = false
# Set a temporary ID in the budget's resource name so it can be referenced
# by the campaign in later steps.
cb.resource_name = client.path.campaign_budget(customer_id, BUDGET_TEMPORARY_ID)
end
end
end
# [END add_performance_max_retail_campaign_2]
# [START add_performance_max_retail_campaign_3]
# Creates a MutateOperation that creates a new Performance Max campaign.
#
# A temporary ID will be assigned to this campaign so that it can
# be referenced by other objects being created in the same Mutate request.
def create_performance_max_campaign_operation(
client,
customer_id,
merchant_center_account_id)
client.operation.mutate do |m|
m.campaign_operation = client.operation.create_resource.campaign do |c|
c.name = "Performance Max retail campaign #{SecureRandom.uuid}"
# Set the campaign status as PAUSED. The campaign is the only entity in
# the mutate request that should have its status set.
c.status = :PAUSED
# All Performance Max campaigns have an advertising_channel_type of
# PERFORMANCE_MAX. The advertising_channel_sub_type should not be set.
c.advertising_channel_type = :PERFORMANCE_MAX
# Bidding strategy must be set directly on the campaign.
# Setting a portfolio bidding strategy by resource name is not supported.
# Max Conversion and Maximize Conversion Value are the only strategies
# supported for Performance Max campaigns.
# An optional ROAS (Return on Advertising Spend) can be set for
# maximize_conversion_value. The ROAS value must be specified as a ratio in
# the API. It is calculated by dividing "total value" by "total spend".
# For more information on Maximize Conversion Value, see the support
# article: http://support.google.com/google-ads/answer/7684216.
# A target_roas of 3.5 corresponds to a 350% return on ad spend.
c.bidding_strategy_type = :MAXIMIZE_CONVERSION_VALUE
c.maximize_conversion_value = client.resource.maximize_conversion_value do |mcv|
mcv.target_roas = 3.5
end
# Set the shopping settings.
c.shopping_setting = client.resource.shopping_setting do |ss|
ss.merchant_id = merchant_center_account_id
# Optional: To use products only from a specific feed, set feed_label
# to the feed label used in Merchant Center.
# See: https://support.google.com/merchants/answer/12453549.
# Omitting the feed_label field will use products from all feeds.
# feed_label = "INSERT_FEED_LABEL_HERE"
end
# Set the Final URL expansion opt out. This flag is specific to
# Performance Max campaigns. If opted out (true), only the final URLs in
# the asset group or URLs specified in the advertiser's Google Merchant
# Center or business data feeds are targeted.
# If opted in (false), the entire domain will be targeted. For best
# results, set this value to false to opt in and allow URL expansions. You
# can optionally add exclusions to limit traffic to parts of your website.
#
# For a Retail campaign, we want the final URLs to be limited to those
# explicitly surfaced via GMC.
c.url_expansion_opt_out = true
# Assign the resource name with a temporary ID.
c.resource_name = client.path.campaign(customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID)
# Set the budget using the given budget resource name.
c.campaign_budget = client.path.campaign_budget(customer_id, BUDGET_TEMPORARY_ID)
# Optional fields
c.start_date = DateTime.parse((Date.today + 1).to_s).strftime('%Y%m%d')
c.end_date = DateTime.parse(Date.today.next_year.to_s).strftime('%Y%m%d')
end
end
end
# [END add_performance_max_retail_campaign_3]
# [START add_performance_max_retail_campaign_4]
# Creates a list of MutateOperations that create new campaign criteria.
def create_campaign_criterion_operations(client, customer_id)
operations = []
# Set the LOCATION campaign criteria.
# Target all of New York City except Brooklyn.
# Location IDs are listed here:
# https://developers.google.com/google-ads/api/reference/data/geotargets
# and they can also be retrieved using the GeoTargetConstantService as shown
# here: https://developers.google.com/google-ads/api/docs/targeting/location-targeting
operations << client.operation.mutate do |m|
m.campaign_criterion_operation =
client.operation.create_resource.campaign_criterion do |cc|
cc.campaign = client.path.campaign(
customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID)
# Adds one positive location target for New York City (ID=1023191),
# specifically adding the positive criteria before the negative one.
cc.location = client.resource.location_info do |li|
li.geo_target_constant = client.path.geo_target_constant("1023191")
end
cc.negative = false
end
end
# Next add the negative target for Brooklyn (ID=1022762).
operations << client.operation.mutate do |m|
m.campaign_criterion_operation =
client.operation.create_resource.campaign_criterion do |cc|
cc.campaign = client.path.campaign(
customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID)
cc.location = client.resource.location_info do |li|
li.geo_target_constant = client.path.geo_target_constant("1022762")
end
cc.negative = true
end
end
# Set the LANGUAGE campaign criterion.
operations << client.operation.mutate do |m|
m.campaign_criterion_operation =
client.operation.create_resource.campaign_criterion do |cc|
cc.campaign = client.path.campaign(
customer_id, PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID)
# Set the language.
# For a list of all language codes, see:
# https://developers.google.com/google-ads/api/reference/data/codes-formats#expandable-7
cc.language = client.resource.language_info do |li|
li.language_constant = client.path.language_constant("1000") # English
end
end
end
operations
end
# [END add_performance_max_retail_campaign_4]
# [START add_performance_max_retail_campaign_5]
# Creates multiple text assets and returns the list of resource names.
# These repeated assets must be created in a separate request prior to creating
# the campaign.
def create_multiple_text_assets(client, customer_id, texts)
operations = texts.map do |text|
client.operation.mutate do |m|
m.asset_operation = client.operation.create_resource.asset do |asset|
asset.text_asset = client.resource.text_asset do |text_asset|
text_asset.text = text
end
end
end
end
# Send the operations in a single Mutate request.
response = client.service.google_ads.mutate(
customer_id: customer_id,
mutate_operations: operations,
)
asset_resource_names = []
response.mutate_operation_responses.each do |result|
if result.asset_result
asset_resource_names.append(result.asset_result.resource_name)
end
end
print_response_details(response)
asset_resource_names
end
# [END add_performance_max_retail_campaign_5]
# [START add_performance_max_retail_campaign_10]
# Creates a MutateOperation that creates a new asset_group.
#
# A temporary ID will be assigned to this asset group so that it can
# be referenced by other objects being created in the same Mutate request.
def create_asset_group_operation(
client,
customer_id,
final_url)
# Create the AssetGroup
client.operation.mutate do |m|
m.asset_group_operation = client.operation.create_resource.asset_group do |ag|
ag.name = "Performance Max retail asset group #{SecureRandom.uuid}"
ag.campaign = client.path.campaign(
customer_id,
PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID)
ag.final_urls << final_url
ag.final_mobile_urls << final_url
ag.status = :PAUSED
ag.resource_name = client.path.asset_group(
customer_id,
ASSET_GROUP_TEMPORARY_ID,
)
end
end
end
# [END add_performance_max_retail_campaign_10]
# [START add_performance_max_retail_campaign_11]
# Creates a MutateOperation that creates a new listing group filter.
# A temporary ID will be assigned to this listing group filter so that it can
# be referenced by other objects being created in the same Mutate request.
def create_listing_group_filter_operation(client, customer_id)
client.operation.mutate do |m|
m.asset_group_listing_group_filter_operation =
client.operation.create_resource.asset_group_listing_group_filter do |aglg|
aglg.asset_group = client.path.asset_group(
customer_id,
ASSET_GROUP_TEMPORARY_ID,
)
aglg.type = :UNIT_INCLUDED
# Because this is a Performance Max campaign for retail, we need to
# specify that this is in the shopping listing source.
aglg.listing_source = :SHOPPING
end
end
end
# [END add_performance_max_retail_campaign_11]
# [START add_performance_max_retail_campaign_6]
# Creates a list of MutateOperations that create a new asset_group.
# A temporary ID will be assigned to this asset group so that it can be
# referenced by other objects being created in the same Mutate request.
def create_asset_and_asset_group_asset_operations(
client,
customer_id,
headline_asset_resource_names,
description_asset_resource_names)
operations = []
# For the list of required assets for a Performance Max campaign, see
# https://developers.google.com/google-ads/api/docs/performance-max/assets
#
# An AssetGroup is linked to an Asset by creating a new AssetGroupAsset
# and providing:
# the resource name of the AssetGroup
# the resource name of the Asset
# the field_type of the Asset in this AssetGroup.
#
# To learn more about AssetGroups, see
# https://developers.google.com/google-ads/api/docs/performance-max/asset-groups
# Link the previously created multiple text assets.
# Link the headline assets.
headline_asset_resource_names.each do |resource_name|
operations << client.operation.mutate do |m|
m.asset_group_asset_operation = client.operation.create_resource
.asset_group_asset do |aga|
aga.field_type = :HEADLINE
aga.asset_group = client.path.asset_group(
customer_id,
ASSET_GROUP_TEMPORARY_ID)
aga.asset = resource_name
end
end
end
# Link the description assets.
description_asset_resource_names.each do |resource_name|
operations << client.operation.mutate do |m|
m.asset_group_asset_operation = client.operation.create_resource
.asset_group_asset do |aga|
aga.field_type = :DESCRIPTION
aga.asset_group = client.path.asset_group(
customer_id,
ASSET_GROUP_TEMPORARY_ID)
aga.asset = resource_name
end
end
end
# Create and link the long headline text asset.
operations += create_and_link_text_asset(
client,
customer_id,
"Travel the World",
:LONG_HEADLINE)
# Create and link the business name text asset.
operations += create_and_link_text_asset(
client,
customer_id,
"Interplanetary Cruises",
:BUSINESS_NAME)
# Create and link the image assets.
# Create and link the Logo Asset.
operations += create_and_link_image_asset(
client,
customer_id,
"https://gaagl.page.link/1Crm",
:LOGO,
"Logo Image")
# Create and link the Marketing Image Asset.
operations += create_and_link_image_asset(
client,
customer_id,
"https://gaagl.page.link/Eit5",
:MARKETING_IMAGE,
"Marketing Image")
# Create and link the Square Marketing Image Asset.
operations += create_and_link_image_asset(
client,
customer_id,
"https://gaagl.page.link/bjYi",
:SQUARE_MARKETING_IMAGE,
"Square Marketing Image")
# After being created the list must be sorted so that all asset
# operations come before all the asset group asset operations,
# otherwise the API will reject the request.
sort_asset_and_asset_group_asset_operations(operations)
end
# [END add_performance_max_retail_campaign_6]
# [START add_performance_max_retail_campaign_7]
# Creates a list of MutateOperations that create a new linked text asset.
def create_and_link_text_asset(client, customer_id, text, field_type)
operations = []
temp_id = next_temp_id
# Create the Text Asset.
operations << client.operation.mutate do |m|
m.asset_operation = client.operation.create_resource.asset do |a|
a.resource_name = client.path.asset(customer_id, temp_id)
a.text_asset = client.resource.text_asset do |text_asset|
text_asset.text = text
end
end
end
# Create an AssetGroupAsset to link the Asset to the AssetGroup.
operations << client.operation.mutate do |m|
m.asset_group_asset_operation = client.operation.create_resource
.asset_group_asset do |aga|
aga.field_type = field_type
aga.asset_group = client.path.asset_group(
customer_id,
ASSET_GROUP_TEMPORARY_ID)
aga.asset = client.path.asset(customer_id, temp_id)
end
end
operations
end
# [END add_performance_max_retail_campaign_7]
# [START add_performance_max_campaign_retail__8]
# Creates a list of MutateOperations that create a new linked image asset.
def create_and_link_image_asset(client, customer_id, url, field_type, asset_name)
operations = []
temp_id = next_temp_id
# Create the Image Asset.
operations << client.operation.mutate do |m|
m.asset_operation = client.operation.create_resource.asset do |a|
a.resource_name = client.path.asset(customer_id, temp_id)
a.type = :IMAGE
# Provide a unique friendly name to identify your asset.
# When there is an existing image asset with the same content but a different
# name, the new name will be dropped silently.
a.name = asset_name
a.image_asset = client.resource.image_asset do |image_asset|
image_asset.data = get_image_bytes(url)
end
end
end
# Create an AssetGroupAsset to link the Asset to the AssetGroup.
operations << client.operation.mutate do |m|
m.asset_group_asset_operation = client.operation.create_resource
.asset_group_asset do |aga|
aga.field_type = field_type
aga.asset_group = client.path.asset_group(
customer_id,
ASSET_GROUP_TEMPORARY_ID)
aga.asset = client.path.asset(customer_id, temp_id)
end
end
operations
end
# [END add_performance_max_retail_campaign_8]
# [START add_performance_max_retail_campaign_12]
# Sorts a list of asset and asset group asset operations. This sorts the list
# such that all asset operations precede all asset group asset operations. If
# asset group assets are created before assets then an error will be returned
# by the API.
def sort_asset_and_asset_group_asset_operations(operations)
operations.sort_by do |operation|
if operation.asset_group_asset_operation
1
else
0
end
end
end
# [END add_performance_max_retail_campaign_12]
# [START add_performance_max_retail_campaign_9]
def _get_customer_conversion_goals(client, customer_id)
query = <<~EOD
SELECT
customer_conversion_goal.category,
customer_conversion_goal.origin
FROM customer_conversion_goal
EOD
customer_conversion_goals = []
ga_service = client.service.google_ads
# The number of conversion goals is typically less than 50 so we use
# GoogleAdsService.search instead of search_stream.
response = ga_service.search(
customer_id: customer_id,
query: query,
page_size: PAGE_SIZE,
)
# Iterate over the results and build the list of conversion goals.
response.each do |row|
customer_conversion_goals << {
"category" => row.customer_conversion_goal.category,
"origin" => row.customer_conversion_goal.origin
}
end
customer_conversion_goals
end
def create_conversion_goal_operations(client, customer_id, customer_conversion_goals)
campaign_conversion_goal_service = client.service.campaign_conversion_goal
operations = []
# To override the customer conversion goals, we will change the
# biddability of each of the customer conversion goals so that only
# the desired conversion goal is biddable in this campaign.
customer_conversion_goals.each do |customer_conversion_goal|
operations << client.operation.mutate do |m|
m.campaign_conversion_goal_operation = client.operation.campaign_conversion_goal do |op|
op.update = client.resource.campaign_conversion_goal do |ccg|
ccg.resource_name = client.path.campaign_conversion_goal(
customer_id,
PERFORMANCE_MAX_CAMPAIGN_TEMPORARY_ID,
customer_conversion_goal["category"].to_s,
customer_conversion_goal["origin"].to_s)
# Change the biddability for the campaign conversion goal.
# Set biddability to True for the desired (category, origin).
# Set biddability to False for all other conversion goals.
# Note:
# 1- It is assumed that this Conversion Action
# (category=PURCHASE, origin=WEBSITE) exists in this account.
# 2- More than one goal can be biddable if desired. This example
# shows only one.
ccg.biddable = (customer_conversion_goal["category"] == :PURCHASE &&
customer_conversion_goal["origin"] == :WEBSITE)
end
op.update_mask = Google::Ads::GoogleAds::FieldMaskUtil.all_set_fields_of(op.update)
end
end
end
operations
end
# [END add_performance_max_retail_campaign_9]
# Loads image data from a URL.
def get_image_bytes(url)
URI.open(url).read
end
# Prints the details of a MutateGoogleAdsResponse.
def print_response_details(response)
# Parse the mutate response to print details about the entities that
# were created by the request.
suffix = "_result"
response.mutate_operation_responses.each do |result|
result.to_h.select {|k, v| v }.each do |name, value|
if name.to_s.end_with?(suffix)
name = name.to_s.delete_suffix(suffix)
end
puts "Created a(n) #{::Google::Ads::GoogleAds::Utils.camelize(name)} " \
"with #{value.to_s.strip}."
end
end
end
# [END add_performance_max_campaign]
if __FILE__ == $0
PAGE_SIZE = 1000
options = {}
# The following parameter(s) should be provided to run the example. You can
# either specify these by changing the INSERT_XXX_ID_HERE values below, or on
# the command line.
#
# Parameters passed on the command line will override any parameters set in
# code.
#
# Running the example with -h will print the command line usage.
options[:customer_id] = 'INSERT_CUSTOMER_ID_HERE'
options[:merchant_center_account_id] = 'INSERT_MERCHANT_CENTER_ACCOUNT_ID_HERE'
options[:final_url] = 'INSERT_FINAL_URL_HERE'
OptionParser.new do |opts|
opts.banner = sprintf('Usage: %s [options]', File.basename(__FILE__))
opts.separator ''
opts.separator 'Options:'
opts.on('-C', '--customer-id CUSTOMER-ID', String, 'Customer ID') do |v|
options[:customer_id] = v
end
opts.on('-m', '--merchant-center-account-id MERCHANT-CENTER-ACCOUNT-ID',
Integer, 'Merchant Center Account ID') do |v|
options[:merchant_center_account_id] = v
end
opts.on('-f', '--final-url FINAL-URL', String, 'Final URL') do |v|
options[:final_url] = v
end
opts.separator ''
opts.separator 'Help:'
opts.on_tail('-h', '--help', 'Show this message') do
puts opts
exit
end
end.parse!
begin
add_performance_max_retail_campaign(
options.fetch(:customer_id).tr("-", ""),
options.fetch(:merchant_center_account_id),
options.fetch(:final_url))
rescue Google::Ads::GoogleAds::Errors::GoogleAdsError => e
e.failure.errors.each do |error|
STDERR.printf("Error with message: %s\n", error.message)
if error.location
error.location.field_path_elements.each do |field_path_element|
STDERR.printf("\tOn field: %s\n", field_path_element.field_name)
end
end
error.error_code.to_h.each do |k, v|
next if v == :UNSPECIFIED
STDERR.printf("\tType: %s\n\tCode: %s\n", k, v)
end
end
raise
end
end