docs: add the handbook

Fixes #7.

docs/handbook.md

@@ -0,0 +1,62 @@
+# GoSheffield handbook
+
+This document contains general information to help run GoSheffield.
+
+### Treasury
+
+Tasks to do every month:
+
+* Invoice sponsors that need to be renewed
+* Reimburse speakers who have provided receipts
+* Order pizza and take care of expenses
+* Keep the finances spreadsheet up to date with the bank account
+
+Things to keep in mind:
+
+* Be on the lookout for new sponsors and venues
+* Ensure that the meetup is financially stable in the long term
+
+### Social Media
+
+Tasks to do every month:
+
+* Tweet about upcoming meetups: when announced, 1 week prior, and a day prior
+* Tweet as the meetup begins and ends, thanking and @-mentioning the sponsors
+* Tweet a picture of each speaker with their username and topic
+
+Things to keep in mind:
+
+* Maintain a consistent writing style: enthusiastic, third person, emojis
+* Ensure that the Twitter feed doesn't go silent for too long
+
+### Speakers
+
+Tasks to do every month:
+
+* Find speakers for every meetup; at least 1-2 required to announce
+* Ensure all speakers know they have 15 minutes, and provide a short title
+* Talk to attendees at the meetups, to encourage them to give talks
+* Follow up with people who said they'd do a talk "in a few months"
+* Ensure that all meetup speakers remember about their talk and can make it
+
+Things to keep in mind:
+
+* Maintain a web form to receive talk applications
+* Tweet about the form and talk slots periodically, roughly once per month
+
+### Event running
+
+Tasks to do every month:
+
+* Coordinate the event with the venue: schedule, seats, media setup.
+* Announce meetups ~45 days in advance, to always have one meetup published
+* Prepare the MC slides to use at the meetup, which also introduce the talks
+* Ensure that the meetup is on schedule for the pizza and the closing time
+* Time all speakers for 15m, giving them a notice when they have 3m left
+
+Things to keep in mind:
+
+* The MC should talk for as little as possible; 5min max before the first talk
+* Sponsors only get ~30s to present themselves, to keep things moving
+* It's okay if a talk runs over by a minute or two, but not five.
+* Questions are part of the allocated time; make that clear and time it too.