Personas

Personas

This is where personas go.

###Primary Persona – Cricket Enthusiast Name: Daniel

Age: 26

Occupation: A personal trainer from Auckland, New Zealand. He has completed his Bachelor of Sports and Exercise degree three years ago. He has been practising his profession for at least two years now. The clients he works with range from high-intensity athletes to local Joes looking to get a start at a healthier lifestyle. As part of his work, he has to evaluate all the different clients that he has to deal with and provide specialized training schemes for them.

His interest in sports and exercise comes from his background in being a star athlete in high school. He has a can-do attitude that allowed him to juggle multiple sports, such as basketball, cricket, and rugby. This is the type of attitude he tries to impart onto his clients, he believes that everyone is able to achieve their goals as long as they are focused and determined. He is curious about New Zealand and Australia's overall performance throughout the past 10 years. He discusses sports statistics with his friends whenever he has time.

To ensure that he is able to satisfy his client’s needs, he works hard and tries to be as efficient as possible. This, however, results in a very restrictive time-frame for a social life. To manage all of this, he constantly uses his phone, tablet, and smartwatch to ensure that everything is scheduled, and he is reminded of all the things he needs to do. He is also up to date with the latest technology and generally changes his gadgets if he sees a major feature he is really interested in.

###Secondary Persona – To be continued