Project: Customer segmentation, model creation, strategy recommendations for a UK-based non-store online retail agency
Data Sources used: https://archive.ics.uci.edu/ml/datasets/Online+Retail
This repository was created specifically to host a final paper for a Data Science Practicum I course at Regis University in Denver, Colorado. The file "Final Documentation.md" contains the full paper with details on the project from beginning to end. The project was completed on an eight-week timeframe, and it used R in RStudio editor to clean up the data, analyze the data, perform customer segmentation, and create the best model to recommend to the company. The project’s final product goal was to analyze the company’s data and recommend the best model.