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Crossword mobile banner advert - Send live and AB test #1303

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merged 3 commits into from
Mar 20, 2024

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dskamiotis
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@dskamiotis dskamiotis commented Mar 14, 2024

What does this change?

  • Shows the crossword mobile banner ad in position 1 (below controls) for all users
  • Shows the crossword mobile banner ad in position 2 (above controls) for users in the AB test

Prior to this change, the ad slot would be placed below the controls element as part of the "Option 1" server side test #1229.

This has been tested on other crossword pages that we have:

Why?

  • The AB test results no significant reduction in UX metric following the introduction of this change and resulted in increased revenue.
  • We would like to run another AB test to find the optimum position for this advert

How to test

Screenshots

Position 1 Position 2
below1 above1
below2 above2

@dskamiotis dskamiotis requested a review from a team as a code owner March 14, 2024 10:16
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changeset-bot bot commented Mar 14, 2024

🦋 Changeset detected

Latest commit: c4f5fdc

The changes in this PR will be included in the next version bump.

This PR includes changesets to release 1 package
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@guardian/commercial Patch

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@dskamiotis dskamiotis added the [beta] @guardian/commercial Add this label to publish an @guardian/commercial beta npm release from a PR label Mar 14, 2024
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🚀 0.0.0-beta-20240314113607 published to npm as a beta release

@domlander domlander force-pushed the ds/crossword-mobile-banner-ad-slot-option2 branch from d81a7ae to c4f5fdc Compare March 20, 2024 10:48
@domlander domlander changed the title crossword mobile banner option 2 slot Crossword mobile banner advert - Send live and AB test Mar 20, 2024
@domlander domlander merged commit 5c52621 into main Mar 20, 2024
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@domlander domlander deleted the ds/crossword-mobile-banner-ad-slot-option2 branch March 20, 2024 14:07
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4 participants