chore: Enable GPP Multi-State Privacy String (MSPS) with U.S. Privacy #806
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akinsola-guardian
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kenoir
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🦋 Changeset detectedLatest commit: e13a188 The changes in this PR will be included in the next version bump. This PR includes changesets to release 1 package
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src/types/window.d.ts
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| @@ -97,5 +98,9 @@ declare global { | |||
| callback: (tcData: TCData, success: boolean) => void, | |||
| vendorIDs?: number[], | |||
| ) => void; | |||
| __gpp?: ( | |||
| command: string, | |||
| callback: (gppData: any, success: boolean) => void, | |||
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should this be an 'any' type?
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What does this change?
IAB is deprecating US privacy string - at the end of September and moving to the multi-state privacy agreement.
Google has said they will continue to support US Privacy String so not all vendors have signed up to use or accept the multi-state privacy string and have said they will continue to use the US privacy string.
To ensure full monetisation:
SP have a back up solution, Combination of the two (GPP and US Privacy String), so we will still be able to monetise those vendors for both frameworks
We need to implement BOTH:
MSPS (Multi-State Privacy String; GPP, Global Privacy Platform)
&
US privacy string (Current, soon to be legacy but still being supported)
https://trello.com/c/6qAHXGHq
https://docs.sourcepoint.com/hc/en-us/articles/18007731422099-Enable-GPP-Multi-State-Privacy-String-MSPS-with-U-S-Privacy-CCPA-solution
Why?
Sourcepoint recommended change