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In-depth case study of the supply chain strategies and management practices for Trung Nguyen (Coffee) and Zara (Fashion)

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EC214 - Introduction to Supply Chain Management

Welcome to my GitHub repository for the supply chain analysis case study, developed for the "Introduction to Supply Chain Management" course at the university. This repository focuses on 2 prominent companies, Trung Nguyen (Coffee) and Zara (Fashion), providing an in-depth exploration of their supply chain strategies and management practices.

Objective

The primary objective of these 2 case studies is to analyze the supply chain structures and processes employed by Trung Nguyen and Zara. By delving into these real-world examples from the coffee and fashion industries, I aim to enhance our understanding of key supply chain management concepts.

Contents

  • Case Study Documents: Find detailed analyses, insights, and comparisons in the form of documents. These documents cover various aspects, including supply chain processes, logistics, inventory management, and sustainability practices.
  • Presentation Slides: Access presentation slides that accompany the case study, providing an overview of key findings and facilitating discussions in the classroom setting.
  • Data and Visualizations: Explore datasets and visualizations related to the supply chain performance metrics of Trung Nguyen and Zara. These resources enhance the quantitative aspect of the analysis.

1. TRUNG NGUYEN

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  • Introduction to the Business: summarize the history, visionary approach and mission— all of which collectively contribute to its unique business model of coffee industry.

  • Supply Chain Planning: the first process in SCOR framework - demand forecasting, product pricing, and inventory management.

  • Supply Chain Sourcing: the second process in SCOR framework - purchasing, consumption management, vendor selection and credit & collections.

2. ZARA

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  • Introduction to the Business: summarize the history, visionary approach, mission, diverse product line, efficient distribution channels, and business + revenue model — all of which collectively contribute to its unique business model of fast-fashion industry.

  • Current State Assessment: provide a comprehensive understanding of its current standing - Market Analysis (gender, age, geography), Competitor Analysis (H&M, Uniqlo, Zara) and SWOT Analysis.

  • Supply Chain Analysis: a detailed examination of the processes, activities, and structure of supply chain - Supply Chain Model emphasizing vertical integration strategies, Core Activities implementated of the SCOR framework, Measuring Performance.

  • Conclusion: Zara's supply chain is highly responsive and super-efficient.

Contributing

We encourage contributions and insights from students, researchers, and professionals interested in supply chain management. Feel free to raise issues, suggest improvements, or contribute your own analyses to enrich the repository.

Acknowledgments

This case study is a collaborative effort by my team, developed as part of the "Introduction to Supply Chain Management" course at the university.

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In-depth case study of the supply chain strategies and management practices for Trung Nguyen (Coffee) and Zara (Fashion)

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