optimize kafka reader

[Vadman97]

Summary

Updates the kafka reader MaxWait time to a larger value to allow pulling larger messages from kafka.
See https://highlightcorp.slack.com/archives/C02CJANPHQS/p1713406197875469

Closes HIG-4286

How did you test this change?

manual deploy

Are there any deployment considerations?

deploy monitoring, see slack thread

Does this work require review from our design team?

no

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Latest commit: d763773

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[linear]

HIG-4286 highlight-go should sample-in all spans of a trace where one span is sampled in