When designing HPE applications and websites, please refer to HPE BrandCentral link (requires login) for more usage details.
The Hewlett Packard Enterprise logo has two components—the Element symbol and our word mark. The primary logo is our first choice and should be used on all communications wherever possible. Never alter the spacing, relative size or orientation of the logo. To maintain consistent use and ensure the integrity of the logo, use only the approved electronic art files.
Clear space protects our logo by giving it a minimum of breathing room. Be sure that the clear space around the logo is equal to at least half the height of the logo itself. Keep clear space free of any text, graphic elements or visual marks.
Clear space may be adjusted for select online and exterior signage applications where space is limited. Please obtain global brand approval before adjusting the clear space in these types of situations.
The small use logo can be used from 177 pixels to 77 pixels wide for web experiences.
Trademark Use and Permissions
Hewlett Packard Enterprise, the Hewlett Packard Enterprise Logo, HPE and Hewlett Packard Enterprise product marks are trademarks of Hewlett Packard Enterprise Company and/or its affiliates or licensors. They may only be used to refer fairly and accurately to Hewlett Packard Enterprise and its products and services, subject to the guidelines herein.
Any other use may result in consequences for the user. For example, a third party may not use Hewlett Packard Enterprise trademarks in a manner likely to mislead consumers as to affiliation with Hewlett Packard Enterprise, sponsorship or endorsement by Hewlett Packard Enterprise, or as to the origin of any products or services. Any use of Hewlett Packard Enterprise trademarks that is likely to confuse or mislead the public is unlawful and expressly prohibited.
Occasionally, Hewlett Packard Enterprise enters into a written agreement with another company to jointly promote a product or service. In these cases, Hewlett Packard Enterprise may allow the use of its trademarks on communications to endorse the service or product. Joint promotions require a full review of content and design by a Hewlett Packard Enterprise marketing or marketing communications manager. The Hewlett Packard Enterprise logo must be used in accordance with our logo standards and our brand relationship guidelines.
Company Brand Name
Our company brand name is Hewlett Packard Enterprise, regardless of the typeface in which it appears. Use of HPE as an abbreviation is permissible in certain situations as set forth in these guidelines. When referring to our products and services, always use Hewlett Packard Enterprise and HPE as adjectives modifying a generic noun. For example, Hewlett Packard Enterprise computers or HPE support services. When used in editorial text: the first letter of each word in Hewlett Packard Enterprise and every letter in HPE should be capitalized; Hewlett Packard Enterprise and HPE should appear in the same typeface as surrounding text; and Hewlett Packard Enterprise and HPE should be separated from product model numbers and names by a minimum of one-half character space. For example, Hewlett Packard Enterprise Servers or HPE BladeSystem Servers. Company Trade Name
The company trade name of the U.S. parent corporation is Hewlett Packard Enterprise Company. The company trade name is always used as a noun. When referring to Hewlett Packard Enterprise in formal documentation (i.e., annual reports, financial reports), the full company name is preferred. In other cases the company may be referred to simply as Hewlett Packard Enterprise. The company trade name should appear in the same typeface as surrounding text.