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add section on ads #18

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add section on ads #18

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mattstock
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@@ -34,6 +34,12 @@ author:
org: Tencent America LLC
country: United States of America
email: spencerdawkins.ietf@gmail.com
-
ins: M. Stock
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Thanks for submitting this text! Sorry for the slow review.
We've asked the chairs to weigh in on adding you as an author, hopefully will have some offline conversation on that shortly.

@@ -187,6 +193,47 @@ under peak load?

Provisioning issues for caching systems?

## Personalization and Advertizing

Some of this fits better under adaptive bitrate, but most of it seems
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It's probably a good idea to mark this kind of paragraph as TBD and/or [EDITOR: remove this paragraph], to make sure it doesn't accidentally end up in the final text.

Also: I'm thinking maybe the key personalization content fits better as a new top-level section after Adaptive Bitrate, rather than inside the "Bandwidth Provisioning" section?

of the content selection, and the content variation are all of the
different bitrate renditions.

A similar but more complex case is the use of an ad selection service
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I think this paragraph is a good start, but we probably need more explanation about "targeting" in this context, and it might be beneficial to list sections with the different kinds of ads, with their pros and cons (server-side vs client-side ad insertion, and maybe a pointer to the iab.net specs for VPAID or something as an example of the kind of automated system for personalized ad insertion that is often used, maybe a mention of the variety of providers using realtime bidding to determine the selected content, and the drivers of the timing parameters that can have an impact on user experience?

@SpencerDawkins SpencerDawkins linked an issue Mar 11, 2021 that may be closed by this pull request
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To reiterate what I just said in the working group session - I did speak with @mattstock and he's OK with us adapting this as needed, despite no longer having bandwidth to work on it himself.

If you'd like, I can open a new PR based on this one.

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My understanding is that we're deep in "dp the right thing" territory :-)

@englishm-ietf englishm-ietf mentioned this pull request Jul 14, 2021
englishm-ietf added a commit to englishm-ietf/draft-ietf-mops-streaming-opcons that referenced this pull request Jul 14, 2021
Addressing @GrumpyOldTroll's [feedback][] on the original PR.

[feedback]: ietf-wg-mops#18 (comment)
englishm-ietf added a commit to englishm-ietf/draft-ietf-mops-streaming-opcons that referenced this pull request Jul 14, 2021
Addressing @GrumpyOldTroll's [feedback][] on the original PR.

[feedback]: ietf-wg-mops#18 (comment)
englishm-ietf added a commit to englishm-ietf/draft-ietf-mops-streaming-opcons that referenced this pull request Jul 14, 2021
Addressing @GrumpyOldTroll's [feedback][] on the original PR.

[feedback]: ietf-wg-mops#18 (comment)
@SpencerDawkins SpencerDawkins added duplicate This issue or pull request already exists wontfix This will not be worked on labels Jul 24, 2021
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This was rebased as #85 - closing here.

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Add section on ads?
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