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updated how to get better clients post
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imathis committed Oct 14, 2010
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Expand Up @@ -3,13 +3,11 @@ title: "How to Get Better Clients and Better Rates"
tags: opinion, design, contracting
---

First off, to give you a frame of reference for what you're about to read, I'm a freelance designer who specializes in web applications, but I've worked professionally in print design and done a lot of programming too.

If I were to give one bit of simple advice to the web design community, it would be this:

<img src="http://brandonmathis.com/content/blog/2010/web-designer-advice/web-designer-fears.png" alt="web designers shouldn't say I'll type in a text editor but not a console." title=""/>


### This is not "Should Designers be able to program"
### This is not "Should designers be able to program"

My graphic above makes it look like I'm clearly of the "designers should program" crowd, but that's not what I'm saying. Like the tides, this debate washes in and out of the blogosphere. Unfortunately <s>discussions</s> arguments usually turn into shouting matches for people who are convinced that there is a *best way* to design for the web. Clearly, as new tools and workflows emerge, the role of a web designer is being reshaped and people are trying to identify a path to excellence.

Expand All @@ -23,6 +21,15 @@ If I were to summarize my job, I wouldn't mention the tools I use, or how often

#### The web is not a place, it's a medium

I wouldn't be a potter if I painted on glazes but never worked the clay into a bowl. It's the same with the web. Photoshop doesn't make web designers. If you're just painting on the outside, you haven't really learned to work the medium. To be a web designer, you must be able to build a site in HTML and CSS, but that's only the beginning.
I wouldn't be a potter if I painted glazes on bowls, but never worked with clay on a wheel. It's the same with the web. Photoshop doesn't make web designers. If you're just painting on the outside, you haven't really learned to work the medium. To be a web designer, you must be able to build a site in HTML and CSS, but that's only the beginning.

At the start of my career, I designed mockups and put them in front of clients for iteration cycles and eventually approval. When I got the okay that everything was perfect, I would begin converting my designs to HTML and CSS and when that was over, my job was done. **If I was still doing this today, I wouldn't be working with such awesome clients and I couldn't charge my current rates.**

### My secret sauce

(in progress, this is what I plan to cover)

At the beginning of my career, I designed mockups and put them in front of clients for iteration cycles and eventually approval. When I got the okay that everything was perfect, I would begin converting my designs to HTML and CSS and when that was over, my job was done. **If I was still doing this today, I wouldn't be working with such awesome clients and I couldn't charge my current rates.**
1. Seek continual education.
2. Learn to collaborate.
3. Balance confidence and humility.
4. Attract the right clients.

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