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source/_posts/2010-09-30_12-41-coping-with-your-family.markdown
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title: "Coping With Your Family?" | ||
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While you work at a MegaCorp "developing strategy", you long for a product that would keep you focused, and get you through the day. | ||
Sometimes you even dream of a device that could help you **cope with your family**. | ||
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RIM understands your disconnected needs. Introducing the BlackBerry Playbook. | ||
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<video width="640" height="360" preload="none" controls poster="http://s3.imathis.com/video/blackberry-coping-poster.jpg"> | ||
<source src="http://s3.imathis.com/video/blackberry-coping.mp4" type='video/mp4; codecs="avc1.42E01E, mp4a.40.2"' /> | ||
</video> | ||
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[Full video](http://www.youtube.com/watch?v=izMU64F_9sM) (Quote starts at 2:44) | ||
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Message matters. I cannot relate to the person being described here. This is a perspective — beyond marketing — that defines the role of technology in our lives. Unless RIM makes some bold changes they'll never escape the corporate niche. | ||
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Watch the [Playbook ad](http://quietube.com/v.php/http://www.youtube.com/watch?v=_rbN9m3ywJ0), and compare that to [Apple's iPad commercial](http://quietube.com/v.php/http://www.youtube.com/watch?v=D2BvVcSkNkA). | ||
By contrast, Playbook looks impersonal — even fictional. I mean, you barely see anyone holding it, or using it in a real setting. Some are even suggesting that [it doesn't exist](http://www.singularityhacker.com/2010/09/blackberry-playbook-doesnt-exist.html). | ||
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I have far greater hopes that an Android tablet will someday compete with the iPad. Come to think of it, what ever happened to Chrome OS? |
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