Twitterphant keeps track of searchterms for you. Add a searchterm, trigger it to refresh enough, and you'll never miss what somebody's said about your project.
You'll need to register an app with Twitter, in order to get the OAuth creds
necessary to make API calls. Once you've done that, make sure that upon
config/initializers/twitter_creds.rb is filled out correctly. An
example of this file is included. Then, everything should work.
(If you're deploying with Cap, you'll want toopy over this file correctly. A more
modern solution would be to use environment variables, which is left as an exercise for the reader).