README improvement

instana/README.md

@@ -1,8 +1,10 @@
 # <img src="https://opentelemetry.io/img/logos/opentelemetry-logo-nav.png" alt="OTel logo" width="45"> + <img src="https://avatars.githubusercontent.com/u/5128994?s=200&amp;v=4" alt="@instana" width="45" height="45"> OpenTelemetry Demo with Instana
 
-This repository contains a custom fork of the OpenTelemetry Astronomy Shop, a microservice-based demo application, integrated with an Instana backend. The demo shows the native Instana OpenTelemetry data collection, correlation of OpenTelemetry tracing and the underlying monitored infrastructure, or an example of trace continuity between Instana tracing and OpenTelemetry.
+This repository contains a custom fork of the [OpenTelemetry Astronomy Shop](https://github.com/open-telemetry/opentelemetry-demo) integrated with an Instana backend. The demo showcases native Instana OpenTelemetry data collection, correlation of OpenTelemetry tracing and underlying monitored infrastructure, or example of trace continuity between Instana-native tracing and OpenTelemetry. Details about the implementation are sumamrized in the [OpenTelemetry Demo with Instana](https://community.ibm.com/community/user/instana/blogs/petr-styblo/2022/12/21/opentelementry-demo?CommunityKey=58f324a3-3104-41be-9510-5b7c413cc48f) blog article.
 
-To learn more about the demo application please refer to the [upstream README](../README.md) and the [demo documentation](https://opentelemetry.io/docs/demo/) available at the OpenTelemetry project site.
+To learn more about the demo application please refer to the [upstream README](../README.md) and the [official demo documentation](https://opentelemetry.io/docs/demo/) available at the OpenTelemetry project site.
+
+![otel-demo screenshot](../instana/screenshot.png)
 
 ### Demo customizations
 
@@ -26,6 +28,3 @@ If you found a bug, have a suggestion or a question regarding the Instana-specif
 
 ## Contributing
 Contributions are welcome - feel free to submit a pull request. You may find useful the upstream [CONTRIBUTING](https://github.com/instana/opentelemetry-demo/blob/main/CONTRIBUTING.md) for general general guidance on setting up a development environment or submitting GitHub PRs.
-
-## References
-- [OpenTelemetry Demo with Instana community blog post](https://community.ibm.com/community/user/instana/blogs/petr-styblo/2022/12/21/opentelementry-demo?CommunityKey=58f324a3-3104-41be-9510-5b7c413cc48f)