• Assessed effectiveness of Quality Alloys’s promotional effort by analyzing data of website metrics (visitors, unique visits) and financial mesure of sales, profit and amount of merchandise sold. • Provided recommendations of how to improve promotion strategies by expanding market and optimizing current web services:
- Engage visitors: Increase viewing time through valuable content on site;
- Sales Funnel: Adding streamlined online sales funnel to foster conversion;
- Localize marketing efforts: List on Baidu.com for Chinese market;
- Optimize web presence: 76% of visits via Internet explorer, 96% via Windows OS