Mobile apps are everywhere. They are easy to create and can be lucrative. Because of these two factors, more and more apps are being developed.
In this project, I did a comprehensive analysis of the Android app market by comparing over ten thousand apps in Google Play across different categories. I looked for insights in the data to devise strategies to drive growth and retention. The data for this project was scraped from the Google Play website.
More information: https://itg.com.pl/2024/01/01/unveiling-the-android-app-market-a-data-driven-approach/