This is an early draft.
Goals for the redesign:
- to refresh to logo, moving it towards modern design intuitions
- keep clear continuity of visual identity
- loosen the feel of the brand a tad to make it more playful.
Changes with respect to the current logo:
- Used a new font: Advent Pro, has 7 weights, SIL Open Font License v1.10
- Renewed color palatte to modernize it; freshened the blues and turned the text to a dark gray to reduce contrast a bit.
- Adjusted its scale relative to the text for visual balance.
There are five versions:
- v1 with the above changes
- v2 with additionally a tilt in the snowflake
- v3 with different font weightings
- v4 different font (Signika)
- v5 different font (Armata)
the first three are also supplied with an OC variant showing the new design with the original colors.
Some Juxtapose comparison sliders for comparing versions; for correct resolution you may have to zoom out a little: