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annedezombre edited this page Sep 17, 2010 · 24 revisions

Marketing

Principles of marketing

  • Define the product
  • How to sell it
  • Means of sell it

Marketing means available

  • website "Webpeer.it"
  • slides Webpeer (google docs) usable for future talks
  • blog
  • installable software

The Audience

Who are they?

  • opensource guys
  • developers
  • geek/technique
  • vibe community/ sharing

What do we expect from them?

  • they must understand the product
  • they must memorize the product
  • they want to test it
  • they realize the product answer to some of their needs

How to release?

  • publish news every 3 days for 3 weeks
  • start announce with webpee

Principes of the renaming

  • would be cool to have a verb
  • to verb this url or this file
  • single word better
  • can be used in a URL, a file, a stream e.g. "your computer is a web peer" or "web peer it"