Monetise your ad-block users by allowing them to pay you with micropayments.
If you're a content producer, you are by now well aware of the rise in use of ad-blocking across the Internet, especially amongst millennials. Depending on your country and target audience, you could be seeing over 60% of your readers using ad-blockers. Making matters worse, the Opera browser now comes with ad-blocking enabled by default and who knows how long until Firefox follows suit.
Trying to thwart the ad-blockers is a battle where everyone loses.
Instead, why not have an open dialog with your readers. Most people running ad-blockers do so not because they're bad people, but because they feel that ads destroy their internet experience. Indeed, some newspapers have 2Mb+ of ad content (not even counting videos) for just 2kb of news. How about instead asking your readers to contribute towards funding your journalism with a frictionless micropayments solution - Jamatto.com. It could look something like this:
You can be up and running on your newspaper, magazine or website in less than 2 minutes. You can see an example of it in action here.
- Download the
/adblockreliefdirectory and place it in the root of your web server with a random name (e.g. 'abr12345qwerty' - the random name is important because the ad-blockers may block the word 'adblockrelief'). - Download the
/adblockrelieftemplatedirectory and place it in the root of your web server with a random name (e.g. 'adblockrelieftemplate').
Add the following lines to the end of your web page <body>.
<script>
document["ABR_TEMPLATE"] = "/adblockrelieftemplate"; // Point to where your donation template is.
</script>
<script src="/abr12345qwerty/ads/ads.js" type="text/javascript"></script>
<script src="/abr12345qwerty/app.js" type="text/javascript"></script>Your readers with an ad-blocker installed will be presented with a message that offers for them to pay you a small contribution for your content.
You know your readers best, so it is probably worth your while to modify the contents of /adblockrelieftemplate to be in line with your website's style and personality. It is simple HTML, so get your designers to jump in. It will use the same CSS file as the parent page you are monetising.
At the same time, you can alter the lines in the template index.html with your preferences: like currency, price and messaging. The meaning of each attribute is explained here.
<i class="jamatto-purchase" ... jamatto-ccy="GBP" jamatto-amount="0.01" ... ></i>NB: to receive your payouts you will have to replace the jamatto-bid="XXX" attributes with your own Business ID that you can get from your Jamatto Seller's Dashboard.
Ad-blocker traffic is some of the most valuable you never knew you had:
- They are educated, higher earners with significant buying power and disposable income.
- They are high-frequency consumers of digital content and spend a lot of time pursuing interests they are passionate about.
- They are early adopters and highly receptive towards trying products and services they discover.
- They are accustomed to shopping online and regularly make purchases from digital commerce sites.
- They are very active on social media sites and regularly share content with their peer groups.
Occasionally, the ad-blockers may whitelist the files used to detect if an ad-blocker is running. You need to just change the folder name (i.e. 'abr12345qwerty') to another random name (e.g. 'relief123abc'). Don't forget to update the two script lines that include the adblockrelief code in your HTML.
<script src="/relief123abc/ads/ads.js" type="text/javascript"></script>
<script src="/relief123abc/app.js" type="text/javascript"></script>