Merge pull request #50 from Duke3D/patch-4

Fix type-os

joomla_name_usage.md

@@ -1,40 +1,44 @@
 ## Proper Use of the Joomla! name
-Joomla! is our name, and as such it deserves everyone's best efforts to protect it.  It defines our brand for both our software and our community.  It signifies our reputation for excellence.  Here are some guidelines for when and how to properly use our trademarks.
+"Joomla!" is our name, and as such it deserves everyone's best efforts to protect it.  It defines our brand for both our software and our community.  It signifies our reputation for excellence.  We have specific guidelines for when and how to properly use our trademarks in public-facing content such as marketing materials and Joomla.org web pages.  Those guidelines are excessive within a controlled user-facing environment like the Joomla backend.  
 
 #### "Joomla!" should always be capitalised ... ALWAYS
-It is our project's name and as such it is a proper name.  Just like you would always capitalise a person's name, please always capitalise Joomla.
+Our project's name is a proper name.  Please always capitalise the "J" of Joomla.
 
 #### When to bang your Joomla "!"
-Our full proper name since 2005 and our registered trademark is "Joomla!" including the exclamation point.  (The exclamation point is sometimes also called a "bang" from both editorial and comic book usage.)  The most proper and complete use of our name is with the exclamation point.  But, there are many circumstances where including punctuation that also signifies the end of a sentence makes a passage of text difficult to read or confusing.  Also, punctuation is not allowed in certain contexts such as aliases and URL's.  To clarify when to use the exclamation point, here is a hierarchy of rules.
+Our registered trademark is "Joomla!" including the exclamation point.  (The exclamation point is sometimes also called a "bang" from both copy editing and comic book usage.)  The proper and complete use of our name is with the exclamation point.  But, there are many circumstances where including punctuation that also signifies the end of a sentence makes a passage of text difficult to read or confusing.  Also, punctuation is not allowed in certain contexts such as aliases and URL's.  To clarify when to use the exclamation point, here are simple rules <b>applicable only to Joomla CMS language strings.</b>
 
-##### Rule: 
+##### Rule: No Bang!  
 References to Joomla in language strings should not include the exclamation point unless it is at the end of a sentence that is intended to be exclamatory. 
 
-##### Exception to the Rule:
-Whenever the Joomla name is part of or nested inside another multi-word Joomla-related trademark or service mark then the exclamation point should be used even though it is mid-sentence.  Capitalised initials suggests but does not always signify a proper name for a product, service or branded feature.  Language strings that are labels or menu items require capitalisation even though they are not associated with a product or feature.  If the use is a proper name it should have capitalised initials and Joomla should include the exclamation point.  If it is not a proper name of a product or feature, then it still may have capitalised initials, but should not use the exclamation point.  Joomla has numerous trademarks and service marks beyond the Joomla name standing alone.  For examples, see "Other Joomla Trademarks," below.  
+##### Exception to the Rule:  Trademarks that contain Joomla
+Whenever the Joomla name is part of or nested inside another multi-word Joomla-related trademark or service mark then the exclamation point should be used even though it is mid-sentence.  If the use is a proper name it should have capitalised initials, Joomla should include the exclamation point and it should be followed by a TM indicia.  
+Examples:  References to the Joomla! Extensions Directory&trade;, the Joomla! Framework&trade; or Joomla! 3.4 as a product.
 
 ---------
 
-#### When to Include Trademark Indicia (<sup>&reg;</sup> or &trade;) 
-Part of protecting a trademark, whether registered or not, is giving notice to viewers that we consider the mark to be our property.  With the first predominant use of each Joomla-related trademark or service mark on a Joomla-related page, trademark indicia should include indicia to signify that we consider the mark to be a protectable trademark.  Considering the Joomla! trademark itself, since all users will see the Joomla signature and registered trademark indicia on the login module, there is no need to include a registered mark indicia (&reg;) elsewhere in the backend.   
+#### When to Include Trademark Indicia ( <sup>&reg;</sup> or &trade; ) 
 
-Whenever the Joomla! trademark is being nested within another Joomla-related trademark or service mark, such as a reference to the Joomla! Extensions Directory&trade;, the proper indicia to use is the TM indicia (&trade;) at the end of the entire mark.  Notice the exclamation point is included and the registered indicia (&reg;) normally used with Joomla standing alone is removed. The &trade; indicia should be used with any reference to a Joomla product or service except for a release of Joomla itself (such as Joomla! 3.4)
+##### Rule: Do not use &reg; in language strings
+Part of protecting a trademark, whether registered or not, is giving notice to viewers that we consider the mark to be our property.  Considering the Joomla! trademark itself, since all backend users must login and will see the Joomla signature and registered trademark indicia on the login module, there is no need to include a registered mark indicia (&reg;) anywhere else in the backend.   
 
-No trademark-related indicia should be included in code headers; only project-approved copyright statements.
+##### Rule:  Always use &trade; following other Joomla-related trademarks
+With other Joomla-related trademarks or service marks, such as a reference to the Joomla! Extensions Directory&trade;, the proper indicia to use is the TM indicia (&trade;) at the end of the entire mark.  Notice the exclamation point is included and the registered indicia (&reg;) normally used with Joomla standing alone, is removed. The &trade; indicia should be used with any reference to a Joomla product or service other than a release of Joomla itself (such as Joomla! 3.4)  
 
-----------
+These other trademarks are not registered.  Nevertheless, they are protectable trademarks and service marks.  A superscript circle-R should <em>NOT</em> be used with them; instead a superscript TM should be used.  Because these are unregistered trademarks, extra care is needed to use them consistently on order to emphasize and retain their trademark status. The registration and broader recognition of the main Joomla! wordmark is the reason why we have more flexibility with the Joomla name being used without the exclamation point and as a noun in descriptive context than we do with these other Joomla-related product and service marks.
 
-#### Other Joomla! Trademarks (&trade;)
-There are a number of other trademarks and service marks associated with The Joomla! Project.  Always use the exclamation point and capitalize the initials when the word Joomla is included as part of a longer proper name for a product or service such as the "Joomla! Community Magazine(&trade;)" the "Joomla! Framework(&trade;)" or product releases like "Joomla! 3.3."  (The "JoomlaDay(&trade;)" service mark is the only one permitted to not used the exclamation point.)
+----------
 
-The Circle-R indicia (&reg;) only applies to the use of Joomla! (or Joomla! plus the design) when it is standing alone, outside the context of a more specific product or service name. If Joomla! is part of a longer product or service name such as Joomla! 3.3 or Joomla! Resources Directory(&trade;) or Joomla! Developer Network(&trade;), then the entire phrase is serving as the proper name for that specific product or service. Therefore, the phrase <em>is</em> a trademark and it should have the TM indicia (&trade;) included. These phrases are not registered.  Nevertheless, they are protectable trademarks and service marks so a superscript circle-R should <em>NOT</em> be used with them and instead a superscript TM should be used.  Because these are trademarks and they are also unregistered trademarks, extra care is needed to use them consistently to emphasize and retain their trademark status. The registration and broader recognition of the Joomla! wordmark is why we have more flexibility with the Joomla name being used without the exclamation point and as a noun in descriptive context than we do with these specific Joomla-related products and services.
+#### Summary:  
+* Refer to Joomla in general without the exclamation point.
+* Refer to a specific product release or series as "Joomla! 3" or "Joomla! 3.4" (with an exclamation point.)
+* Refer to the JED as Joomla! Extensions Directory&trade; (with exclamation point and TM indicia.)
 
 --------------
 
 #### HTML Codes
-For consistent display across fonts, use the html codes for copyrght and trademark symbols.  For proper display, wrapping with a superscript `<sup>` tag is necessary for positioning the &reg; indicia.  It is not needed for the &copy; or &trade; indicia.
+For consistent display across fonts, use the html codes for copyright and trademark symbols or indicia.  For proper display, wrapping with a superscript `<sup>` tag is necessary for positioning the &reg; indicia.  It is not needed for the &copy; or &trade; indicia.
 
-* &reg; - for a registered trade mark indicia use `<sup>&reg;</sup>`
+* &reg; - for a registered trademark indicia use `<sup>&reg;</sup>`
 * &trade; - for a trademark indicia use `&trade;`
 * &copy; - for a copyright indicia use  `&copy;`