Rearange README to move documentation and contributing up

README.rst

@@ -28,8 +28,8 @@
 What is BinderHub?
 ------------------
 
-**BinderHub** allows you to ``BUILD`` and ``REGISTER`` a Docker image using a
-GitHub repository, then ``CONNECT`` with JupyterHub, allowing you to create a
+**BinderHub** allows you to ``BUILD`` and ``REGISTER`` a Docker image from a
+Git repository, then ``CONNECT`` with JupyterHub, allowing you to create a
 public IP address that allows users to interact with the code and environment
 within a live JupyterHub instance. You can select a specific branch name,
 commit, or tag to serve.
@@ -43,8 +43,41 @@ BinderHub ties together:
 - `Repo2Docker <https://github.com/jupyter/repo2docker>`_ which generates
   a Docker image using a Git repository hosted online.
 
-BinderHub is created using Python, kubernetes, tornado, and traitlets. As such,
-it should be a familiar technical foundation for Jupyter developers.
+BinderHub is built with Python, kubernetes, tornado, npm, webpack, and sphinx.
+
+
+Documentation
+-------------
+
+For more information about the architecture, use, and setup of BinderHub, see
+`the BinderHub documentation <https://binderhub.readthedocs.io>`_.
+
+
+Contributing
+------------
+
+To contribute to the BinderHub project you can work on:
+
+* `answering questions others have <https://discourse.jupyter.org/>`_,
+* writing documentation,
+* designing the user interface, or
+* writing code.
+
+To see how to build the documentation, edit the user interface or modify the
+code see `the contribution guide <https://github.com/jupyterhub/binderhub/blob/master/CONTRIBUTING.md>`_.
+
+
+Installation
+------------
+
+**BinderHub** is based on Python 3, it's currently only hosted on GitHub
+(pip release soon). However, it can be installed using ``pip``::
+
+    pip install git+https://github.com/jupyterhub/binderhub
+
+See `the BinderHub documentation <https://binderhub.readthedocs.io>`_ for
+a detailed guide on setting up your own BinderHub server.
+
 
 Why BinderHub?
 --------------
@@ -53,6 +86,7 @@ Collections of Jupyter notebooks are becoming more common in scientific research
 and data science. The ability to serve these collections on demand enhances the
 usefulness of these notebooks.
 
+
 Who is BinderHub for?
 ---------------------
 * **Users** who want to easily interact with computational environments that
@@ -62,25 +96,6 @@ Who is BinderHub for?
 * **Deployers** who want to create their own BinderHub to run on whatever
   hardware they choose.
 
-Installation
-------------
-
-**BinderHub** is based on Python 3, it's currently only hosted on GitHub (pip release soon).
-However, it can be installed using ``pip``::
-
-    pip install git+https://github.com/jupyterhub/binderhub
-    
-See `the BinderHub documentation <https://binderhub.readthedocs.io>`_ for a detailed guide on setting
-up your own BinderHub server.
-
-**Local development**: To run BinderHub locally in order to make contributions to the codebase,
-see `the contribution guide <https://github.com/jupyterhub/binderhub/blob/master/CONTRIBUTING.md>`_.
-
-Documentation
--------------
-
-For more information about the architecture, use, and setup of BinderHub, see
-`the BinderHub documentation <https://binderhub.readthedocs.io>`_.
 
 License
 -------