Options for Profile Formats

Markdown

Pros

Easy
Translates to HTML
Easily shared
Wysiwig editors?

Cons

Very linear
Hard to do boxes or call outs or organize the page visually

Wiki

Pros

Easy enough
Can create info boxes with key/value pairs

Cons

Requires an installed wiki
Can export? HTML? PDF?

Schema / html

Pros

HTML is well-known
Immediately web-visible
Lots of formatting options

Cons

Embedding schema data can be complex - any editors?
Data would need to be rdf or some ML