Social media - Twitter - is becoming an important tool in developing a community around a product
- Create an engaged Twitter community around our product
- Detect and minimize damage from negative publicity (Tweets)
- Identifying potential customers
- Getting customer feedback from the confort of their Twitter accounts
- Keep tabs on our competitors
- Provide cleaned and tagged tweets to the Social Media, Marketing and Analytics teams for Analysis and Visualization
- Extract tweets with a keyword (this case "tesla") in real-time
- Create batches of tweets
- Analyze sentiments in the tweets every 30 minutes
- Insert the clean and analyzed data into an AWS S3 bucket and Redshift table ready for querrying and visualization
- Visualize the tweets using AWS QuickSight