2011-04-10-rdio-shares-revenue-with-api-developers.html

---
layout: post
title: 'Rdio Shares Revenue with API Developers'
url: 'http://apievangelist.com/2011/04/10/rdio-shares-revenue-with-api-developers/'
image: ''
---



<a title="Rdio" href="http://www.rdio.com/"><img src="http://kinlane-productions.s3.amazonaws.com/api-evangelist/rdio-logo.png" alt="" width="250" align="right" /></a><a title="Rdio" href="http://www.rdio.com/">Rdio</a> is a music streaming service, where users can access music via the web or mobile phone for a monthly fee.
<p></p>Using <a title="Mashery" href="http://www.mashery.com">Mashery</a>, Rdio provides a RESTful API where you can do just about anything you can trough the web interface.
<p></p>Rdio provides a pretty significant incentive for their developers, in the form of revenue sharing.
<p></p>Developers of the <a title="Rdio API" href="http://developer.rdio.com/">Rdio API</a> can earn recurring revenue each month for every new subscriber recruited through their application.
<p></p>Also developers can earn revenue each time someone purchases and downloads an MP3 file from the service.
<p></p>Through the <a title="Rdio Affiliate Program" href="https://cli.linksynergy.com/cli/publisher/registration/registration.php?mid=36727">Rdio Affiliate Program</a> developers can earn from between 2% and 7% for purchases made within a 30-day cookie window.
<p></p>Having an API affiliate program seems like a logical way to incentivize developers to build applications.
<p></p>An API owner should have an established monetization strategy for their API, and it should outline how revenue will be generated.
<p></p>Having a way to track and attribute sales to your API developers makes a lot of sense, and sharing revenue with developers will ensure they will keep building new ways to attract users to a service via the API.