Episerver DXP Logical Architecture

1. Fullstack & API

• Provide for developers.

2. Data Platform

• Manage CDP activations for campaign

• Features:

  • Data Core Services:
    • Import CDP segments for personalisation
    • Use website tracking
    • Use Web Experimentation tracking
    • Use content interests tracking
  • Enterprise Resource Planning:
    • Manage products, pricing, inventory,...
  • Order Management System
  • 1st/3rd Party Data:
    • Optimize data, intergrations,...
  • Advertising:
    • Use data activations
  • Email & SMS Campaigns:
    • Use email & SMS campaign activations
  • Mobile App:
    • Push notifications
  • API Channel:
    • Trigger API

3. Content cloud

• Technology information:
  • Newest version: 12
  • Build on .NET 5, with support .NET 6
• Features:
  • For author, collaborate, test, manage
  • Search & Navigation:
    • E.g.: Content indexing, search results,...
  • Community API:
    • E.g.: Ratings, reviews,...
  • Web Experimentation:
    • Manage for campaign
    • Improve UX
    • Use customer data in experiments from Data Platform
  • Content Intelligence & Recommendations:
    • Get content scraping & topic analysis
    • Use machine learning to provide content recommendations

4. Commerce cloud

• Products:
  • B2B
  • B2C
  • Product information management (PIM)
• Features:
  • Product Information Management:
    • E.g.: catalog, checkout, order, promote
  • Product Recommendations:
    • Personalise Search & Navigation
    • Use machine learning to provide recommendations in email

4.1. B2B

• Manage all from one holistic view
• Match the right digital experience by using AI
• Providing data-driven recommendations
• Capabilities:
  • B2B:
    • Brand management
    • Customer
    • List management
    • Quotations
    • Product information management (PIM)
    • Product configuration
  • Shopping
  • Management
  • Technology:
    • Others: analytics, native mobile app

4.2. B2C

• Align with customer needs
• Launch and grow fast
• Scale business
• Capabilities:
  • Shopping
  • Management
  • Technology:
    • Others: A/B testing

4.3. Product Information Management (PIM)

• Manage, import, customize products

Other sections

• Capabilities:
  • Shopping:
    • Approval workflows
    • Checkout & cart
    • Management of orders, quotes, addresses, jobs, custom lists, viewed products
    • Search & navigation:
      • Filter by store location or anything
      • Shipping and fulfillment method
      • Sort
    • Promotions
    • Targeting
  • Management:
    • Catalog:
      • Brands, categories, price, products...
    • Content
    • Dashboard:
      • CMS, customers, import/export, marketing, promotions,...
    • Media
    • Order
    • Project:
      • Integration connection, jobs, roles, system, website users...
    • Sales:
      • Cart/orders history, payment methods, transactions...
  • Technology:
    • Analytics
    • Built on .NET and Azure
    • Data Core Service
    • Headless:
      • Present products across all applications
    • Localization
    • Multisite
    • Native mobile app