Simplify file URL generation.

[rtibbles]

Summary

• The zipcontent URL is now a special case, so this simplifies the generation of file URLs to always be the same, regardless of file type
• The current storage_url was not being used by the HTML5 rendering any more, so there is no need for this behaviour

References

Cleanup from #7989 and #8005
Prep work for #8070

Reviewer guidance

Does content still load?

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Testing checklist

• Contributor has fully tested the PR manually
• If there are any front-end changes, before/after screenshots are included
• Critical user journeys are covered by Gherkin stories
• Critical and brittle code paths are covered by unit tests

PR process

• PR has the correct target branch and milestone
• PR has 'needs review' or 'work-in-progress' label
• If PR is ready for review, a reviewer has been added. (Don't use 'Assignees')
• If this is an important user-facing change, PR or related issue has a 'changelog' label
• If this includes an internal dependency change, a link to the diff is provided

Reviewer checklist

• Automated test coverage is satisfactory
• PR is fully functional
• PR has been tested for accessibility regressions
• External dependency files were updated if necessary (yarn and pip)
• Documentation is updated
• Contributor is in AUTHORS.md