Designing Experiments to Measure Incrementality on Facebook

C.H. Bryan Liu, Elaine M. Bettaney, Benjamin Paul Chamberlain

This repository contains code used to calculate the test power and required sample size for Facebook lift studies and multi-cell lift studies.

It requires python >= 3.5.4, with jupyter >= 1.0.0, matplotlib >= 2.0.2, numpy >=1.13.1, scipy >= 0.19.1.

To cite the code (or results from the paper), please use the following BibTeX text:

@article{liu2018designing,
  title={Designing Experiments to Measure Incrementality on Facebook},
  author={Liu, C H Bryan and Bettaney, Elaine M and Chamberlain, Benjamin Paul},
  journal={arXiv preprint arXiv:1806.02588},
  year={2018}
}

This will be updated once the published version on 2018 AdKDD & TargetAd Workshop becomes available.