Updated introduction; updated Google analytics

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@@ -79,16 +76,25 @@ <h5>Converts per year</h5>
 
     <hr/>
 
-    <p>Map made by <a href="http://lincolnmullen.com">Lincoln Mullen</a> in <a 
-      href="http://d3js.org">D3.js</a> (<a 
-      href="https://github.com/lmullen/paulist-missions">code here</a>). 
-    Historic state boundaries are from <a 
-      href="https://www.nhgis.org/">NHGIS</a>. The Paulist missions are recorded 
-    in <em>Chronicle of the Missions Given by the Congregation of Missionary 
-      Priests of St. Paul the Apostle</em>, six manuscript volumes, Office of 
-    Paulist History and Archives, <a 
-      href="http://www.paulist.org/location/location/north-american-paulist-center">North 
-      American Paulist Center</a>, Washington, DC.</p>
+    <p>The Paulist Fathers are a Catholic order founded in the United States 
+    in 1858. Their apostolate is the conversion of Americans to Roman 
+    Catholicism. Beginning with their missions as Redemptorist priests in 
+    1851, the Paulists kept records of the missions that they held, the number 
+    of converts they made, and the number of confessions they heard (which is 
+    roughly a count of the number of people who attended the missions). 
+    </p>
+
+    <p>This map, which is part of my <a 
+      href="http://lincolnmullen.com/research/#dissertation">dissertation</a>, 
+    was made by <a href="http://lincolnmullen.com">Lincoln Mullen</a> in <a 
+    href="http://d3js.org">D3.js</a> (<a 
+  href="https://github.com/lmullen/paulist-missions">code here</a>).  Historic 
+state boundaries are from <a href="https://www.nhgis.org/">NHGIS</a>. The 
+  Paulist missions are recorded in <em>Chronicle of the Missions Given by the 
+    Congregation of Missionary Priests of St. Paul the Apostle</em>, six 
+    manuscript volumes, Office of Paulist History and Archives, <a 
+    href="http://www.paulist.org/location/location/north-american-paulist-center">North 
+  American Paulist Center</a>, Washington, DC.</p>
 
     <p><em>N.B.</em> From 1866 to 1870 the Paulists had too few priests to 
     hold any missions. The Paulists kept summary statistics from 1851 to 1906,