Branding
Desura's trademarks are our identity, and shows who and what Desura is. They are an important piece of Desura's visual communication, and they represents Desura. They are something Desura protects and wants to be associated with high quality and trust.
A trademark is defined as a distinctive sign or indicator used by a company or legal entity to identify its products and services to consumers. The trademark must originate only from the owner, and distinguish it from all others.
A trademark can last forever if the owner continues to use the mark to identify its products and services. If trademarks are not used properly, they can be lost and one of the owner's most important assets loses its value. Rights, for example, can be lost through improper use of the trademark by the public.
Here you’ll find everything you need to know about using our trademarks and logos.
- Change them in any way, including but not limited to distorting or altering them
- Use them in such close proximity to other content that it is indistinguishable
- Use them as most distinctive or prominent feature on your website, printed material or other content
- Use them in a way that states or implies any type of association, partnership, sponsorship or endorsement by Desura
- Use them in ways that misrepresent a site, software or program, or makes it appear to be an official site, software or program
- Use them in a way that Desura thinks is harmful, deceptive, obscene or otherwise objectionable
- Use them in connection with content that disparages Desura or harms Desura's reputation
- Use them with any software or program other than Desura's official open source client
- Use them in any advertising other than those approved
- Only use Desura approved artwork
- Distinguish it from the surrounding text in some way, such as italics or another font
- Have a minimum spacing of 25 pixels between each side of the logo and other graphics or text
- Follow it by the symbol ® to identify it as a registered trademark