Python package for media planning
Currently supports the following:
CTR (Click thru rate), Clicks, Impressions, CPM (Cost per thousant), Cost, CPA (Cost per acquisition), Conversions, GRPs (Gross rating points), Reach, TAI (Target audience impressions), Frequency, OTS (Opportunity to see), CPP (Cost per point) BDI (Brand devlopment index), CDI (Category development index), BOI (Brand opportunity index) and Adstock.
Use the package manager pip to install mediaplanning.
pip install mediaplanningPull requests are welcome. For major changes, please open an issue first to discuss what you would like to change.