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MIP41c4-SP15: Facilitator Onboarding, CPM-001

Preamble

MIP41c4-SP#: 15
Author: Kathleen Chu
Contributors:
Tags: core-unit, cu-cpm-001, facilitator
Status: Rejected
Date Proposed: 2021-06-08
Date Ratified: <yyyy-mm-dd>
Ratification Poll URL: https://vote.makerdao.com/polling/QmbWeLjJ?network=mainnet
Forum URL: https://forum.makerdao.com/t/mip41c4-sp15-facilitator-onboarding-cpm-001/8619

Sentence Summary

MIP41c4-SP15 onboards Kathleen Chu as Facilitator for the Strategic Marcomms Core Unit (CPM-001).

Specification

Motivation

  • Individuals' lives can be improved immensely when they have access to open finance and an unbiased, stable currency. That is what MakerDAO and Dai offer, which is also why I am applying to become a Facilitator.
  • As someone passionate about equality, I want to utilize my expertise in marketing & PR and decades of experience as a former Bloomberg journalist to promote and share MakerDAO and Dai's benefits.

Core Unit ID

Facilitator name and information

  • Kathleen and Kathleen_Chu on Maker Forum
  • @kathleen on Rocket Chat
  • 0x21401CCa9b3E237E6c5De9cD227CEC690d566A60

Facilitator Commitment

  • My commitment to MakerDAO is to fulfill the mandate, which includes protecting and growing the brand of MakerDAO by ensuring cohesive and collaborative marketing and PR initiatives and messaging.
  • Engage in discussions regarding Maker governance, and collaborate with other facilitators and units to contribute to the success of MakerDAO
  • Provide expertise in marketing and PR to support other units
  • We plan to use Objective Key Results (OKR) to set a clear direction for the unit and utilize KRs to gauge our performance. I plan to share monthly updates to ensure the transparency of our progress.

Facilitator credentials

  • Currently working as Senior Community Lead at the Maker Foundation
  • With the Foundation since 2019
  • Former Bloomberg journalist and Deputy Bureau Chief
  • Founding member of an advocacy group called Japan DeFi Alliance
  • Co-founded the biggest DeFi meetup group in Japan named Yasashii DeFi (easy DeFi)

Highlights

  • Secured Bloomberg TV interview with Rune in 2019
  • Successful marketing campaigns boosted the traffic to Maker's homepage and blog in H2 2020 by more than 80 percent.
  • Built relationships with organizations such as BGIN, a blockchain group with members including regulators such as JFSA and the Central Bank of India, and the Finance Ministry of Ireland.
  • Finalist of SOPA Award for Editorial Excellence

Related Documents

Core Unit MIP Core Unit Budget MIP