Customer-targeting-for-advertisement

It is a Machine Learning algo implemented by a Data Analyst named EA.He used K Means Clustering method to Identify patterns in the customers of a mall He obseerved that the customers who falls in cluster 5 i.e. they have high income and high spending score and he customers who falls in cluster 2 who have high income but low spending score are the main target for the advertisement of his company. This algorithm helped him to understand his customers and make improvements in his service and products in the mall.