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Merge pull request #6 from rabryst/patch-2
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Anna Thomas committed Feb 28, 2019
2 parents ace2c15 + 389c5f0 commit 34d726e
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Expand Up @@ -92,7 +92,7 @@ This solution uses an example of a retail organization that has multiple data so

<img style="height: 25;" src="../graphics/WWI-logo.png">

Wide World Importeres (WWI) is a traditional brick and mortar business with a long track record of success, generating profits through strong retail store sales of their unique offering of affordable products from around the world. They have a great training program for new employees, that focuses on connecting with their customers and providing great face-to-face customer service. This strong focus on customer relationships has helped set WWI apart from their competitors.
Wide World Importers (WWI) is a traditional brick and mortar business with a long track record of success, generating profits through strong retail store sales of their unique offering of affordable products from around the world. They have a great training program for new employees, that focuses on connecting with their customers and providing great face-to-face customer service. This strong focus on customer relationships has helped set WWI apart from their competitors.

WWI has now added web and mobile commerce to their platform, which has generated a significant amount of additional data, and data formats. These new platforms were added without integrating into the OLTP system data or Business Intelligence infrastructures. As a result, "silos" of data stores have developed.

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