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CategoryWisePage.html
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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="UTF-8">
<meta name="viewport"
content="width=device-width, initial-scale=1.0">
<link rel="stylesheet" href="https://stackpath.bootstrapcdn.com/bootstrap/4.5.0/css/bootstrap.min.css">
<style>
img{
height: 400px;
width: 350px;
}
h2{
color: black;
margin-top: 20px;
font-family: Comic Sans MS, cursive, sans-serif;
margin-bottom: 15px;
text-align: center;
}
.button{
margin-top: 5px;
margin-left: 8%;
text-align: center;
}
h5{
color: blue;
text-align: center;
}
</style>
<script>
// function Strategy1(){
// document.getElementById('myImage')
// .src="img/Images_Strategy/lossgain.jpg";
// document.getElementById('myImage2')
// .src="img/Images_Strategy/lossgain2.jpg";
// document.getElementById('message')
// .innerHTML="Loss and Gain Formulation";
// document.getElementById('definition')
// .innerHTML="Products which show their benefits are often liked by the consumers";
// }
function Strategy2(){
document.getElementById('myImage')
.src="img/Images_Strategy/comparison.jpg";
document.getElementById('myImage2')
.src="img/Images_Strategy/comparison2.jpg";
document.getElementById('message')
.innerHTML="Anchoring and comparison";
document.getElementById('definition')
.innerHTML="A product’s value is strongly influenced by what it is compared to";
}
function Strategy3(){
document.getElementById('myImage')
.src="img/Images_Strategy/social_impact.jpg";
document.getElementById('myImage2')
.src="img/Images_Strategy/social_impact2.jpg";
document.getElementById('message')
.innerHTML="Social Impact";
document.getElementById('definition')
.innerHTML="Emphasizes the importance or bigger impact of a product";
}
function Strategy4(){
document.getElementById('myImage')
.src="img/Images_Strategy/concreteness.jpg";
document.getElementById('myImage2')
.src="img/Images_Strategy/concreteness2.jpg";
document.getElementById('message')
.innerHTML="Concreteness (Details About Product)";
document.getElementById('definition')
.innerHTML="Using concrete facts, evidence to appeal to the logic of consumers";
}
function Strategy5(){
document.getElementById('myImage')
.src="img/Images_Strategy/guarantee.jpg";
document.getElementById('myImage2')
.src="img/Images_Strategy/guarantee2.jpg";
document.getElementById('message')
.innerHTML="Guarantees";
document.getElementById('definition')
.innerHTML="Guarantees reduce risk and people try out such products more often";
}
function Strategy6(){
document.getElementById('myImage')
.src="img/Images_Strategy/authority.jpg";
document.getElementById('myImage2')
.src="img/Images_Strategy/authority2.jpg";
document.getElementById('message')
.innerHTML="Authority";
document.getElementById('definition')
.innerHTML="Authority indicated through expertise, source of power, third-party approval, credentials, and awards";
}
function Strategy7(){
document.getElementById('myImage')
.src="img/Images_Strategy/trust.jpg";
document.getElementById('myImage2')
.src="img/Images_Strategy/trust2.jpg";
document.getElementById('message')
.innerHTML="Trustworthiness";
document.getElementById('definition')
.innerHTML="Trustworthiness indicated honesty and integrity of the source through tropes like years of experience,“trusted brand”, numbers and statistics";
}
function Strategy8(){
document.getElementById('myImage')
.src="img/Images_Strategy/customer_review.jpg";
document.getElementById('myImage2')
.src="img/Images_Strategy/customer_review2.jpg";
document.getElementById('message')
.innerHTML="Social Proof";
document.getElementById('definition')
.innerHTML="Informational influence by accepting information obtained from others as evidence about reality, e.g.,customer reviews and ratings";
}
function Strategy9(){
document.getElementById('myImage')
.src="img/Images_Strategy/social_identity.jpg";
document.getElementById('myImage2')
.src="img/Images_Strategy/social_identity2.jpg";
document.getElementById('message')
.innerHTML="Social Identity";
document.getElementById('definition')
.innerHTML="Normative influence, which involves conformity with the positive expectations of “another”, who could be “another person, a group, or one’s self” (includes self-persuasion, fleeting attraction, alter-casting, and exclusivity)";
}
function Strategy10(){
document.getElementById('myImage')
.src="img/Images_Strategy/scarcity.jpg";
document.getElementById('myImage2')
.src="img/Images_Strategy/scarcity2.jpg";
document.getElementById('message')
.innerHTML="Scarcity";
document.getElementById('definition')
.innerHTML="eople assign more value to opportunities when they are less available. This happens due to psychological reactance of losing freedom of choice when things are less available or they use availability as a cognitive shortcut for gauging quality";
}
function Strategy11(){
document.getElementById('myImage')
.src="img/Images_Strategy/reciprocity.jpg";
document.getElementById('myImage2')
.src="img/Images_Strategy/reciprocity2.jpg";
document.getElementById('message')
.innerHTML="Reciprocity";
document.getElementById('definition')
.innerHTML="By obligating the recipient of an act to repayment in the future, the rule for reciprocation begets a sense of future obligation, often unequal in nature";
}
function Strategy12(){
document.getElementById('myImage')
.src="img/Images_Strategy/footinthedoor.jpg";
document.getElementById('myImage2')
.src="img/Images_Strategy/footinthedoor2.jpg";
document.getElementById('message')
.innerHTML="Foot in the Door";
document.getElementById('definition')
.innerHTML="Starting with small requests followed by larger requests to facilitate compliance while maintaining cognitive coherence";
}
function Strategy13(){
document.getElementById('myImage')
.src="img/Images_Strategy/reverse_psychology.jpg";
document.getElementById('myImage2')
.src="img/Images_Strategy/reverse_psychology2.jpg";
document.getElementById('message')
.innerHTML="Overcoming Resistance";
document.getElementById('definition')
.innerHTML="Overcoming resistance (reactance) by postponing consequences to the future, by focusing resistance on realistic concerns, by forewarning that a message will be coming, by acknowledging resistance, by raising self-esteem and a sense of efficacy";
}
function Strategy14(){
document.getElementById('myImage')
.src="img/Images_Strategy/anthropomorphism.jpg";
document.getElementById('myImage2')
.src="img/Images_Strategy/anthropomorphism2.jpg";
document.getElementById('message')
.innerHTML="Anthropomorphism";
document.getElementById('definition')
.innerHTML="When a brand or product is seen as human-like, people will like it more and feel closer to it";
}
function Strategy15(){
document.getElementById('myImage')
.src="img/Images_Strategy/active.jpg";
document.getElementById('myImage2')
.src="img/Images_Strategy/active2.jpg";
document.getElementById('message')
.innerHTML="Active";
document.getElementById('definition')
.innerHTML="Feeling energetic, adventurous, vibrant, enthusiastic, playful";
}
function Strategy16(){
document.getElementById('myImage')
.src="img/Images_Strategy/amazed.jpg";
document.getElementById('myImage2')
.src="img/Images_Strategy/amazed2.jpg";
document.getElementById('message')
.innerHTML="Amazed";
document.getElementById('definition')
.innerHTML="Feeling surprised, astonished, awed, fascinated, intrigued";
}
function Strategy17(){
document.getElementById('myImage')
.src="img/Images_Strategy/cheerful.jpg";
document.getElementById('myImage2')
.src="img/Images_Strategy/cheerful2.jpg";
document.getElementById('message')
.innerHTML="Cheerful";
document.getElementById('definition')
.innerHTML="Feeling delighted, happy, joyful, carefree, optimistic";
}
function Strategy18(){
document.getElementById('myImage')
.src="img/Images_Strategy/creative.jpg";
document.getElementById('myImage2')
.src="img/Images_Strategy/creative2.jpg";
document.getElementById('message')
.innerHTML="Creative";
document.getElementById('definition')
.innerHTML="Inventive, productive";
}
function Strategy19(){
document.getElementById('myImage')
.src="img/Images_Strategy/eager.jpg";
document.getElementById('myImage2')
.src="img/Images_Strategy/eager2.jpg";
document.getElementById('message')
.innerHTML="Eager";
document.getElementById('definition')
.innerHTML="Feeling of hunger, thirsty, passion";
}
function Strategy20(){
document.getElementById('myImage')
.src="img/Images_Strategy/fashionable.jpg";
document.getElementById('myImage2')
.src="img/Images_Strategy/fashionable2.jpg";
document.getElementById('message')
.innerHTML="Fashionable";
document.getElementById('definition')
.innerHTML="Trendy, elegant, beautiful, attractive, sexy";
}
function Strategy21(){
document.getElementById('myImage')
.src="img/Images_Strategy/feminine.jpg";
document.getElementById('myImage2')
.src="img/Images_Strategy/feminine2.jpg";
document.getElementById('message')
.innerHTML="Feminine";
document.getElementById('definition')
.innerHTML="Womanly, girlish";
}
function Strategy22(){
document.getElementById('myImage')
.src="img/Images_Strategy/other.jpg";
document.getElementById('myImage2')
.src="img/Images_Strategy/other2.jpg";
document.getElementById('message')
.innerHTML="Unclear";
document.getElementById('definition')
.innerHTML="If the ad strategy is unclear or it is not in English";
}
</script>
</head>
<body>
<div class="container">
<div class="row">
<div class="col-md-2"></div>
<div class="col-md-8">
<h2 id="message">
Persuasion Strategies in Advertisements
</h2>
<h5 id="definition">
Definition
</h5>
<img id="myImage"
src="img/AdobeStock_71605104.jpeg" >
<img id="myImage2"
src="img/str.jpg" >
</div>
<div class="col-md-2"></div>
</div>
</div>
<div class="button">
<!-- <button class="btn btn-success"
onclick=Strategy1();>
Loss and Gain Formulation
</button> -->
<button class="btn btn-success"
onclick=Strategy2();>
Anchoring and comparison
</button>
<button class="btn btn-success"
onclick=Strategy3();>
Social Impact
</button>
<button class="btn btn-success"
onclick=Strategy4();>
Concreteness : Details about product
</button>
<button class="btn btn-success"
onclick=Strategy5();>
Guarantees
</button>
<button class="btn btn-success"
onclick=Strategy6();>
Authority
</button>
<button class="btn btn-success"
onclick=Strategy7();>
Trustworthiness
</button>
<button class="btn btn-success"
onclick=Strategy8();>
Social Proof
</button>
<button class="btn btn-success"
onclick=Strategy9();>
Social Identity
</button>
<button class="btn btn-success"
onclick=Strategy10();>
Scarcity
</button>
<button class="btn btn-success"
onclick=Strategy11();>
Reciprocity
</button>
<button class="btn btn-success"
onclick=Strategy12();>
Foot-in-the-Door
</button>
<button class="btn btn-success"
onclick=Strategy13();>
Overcoming Resistance
</button>
<button class="btn btn-success"
onclick=Strategy14();>
Anthropomorphism
</button>
<button class="btn btn-success"
onclick=Strategy15();>
Active
</button>
<button class="btn btn-success"
onclick=Strategy16();>
Amazed
</button>
<button class="btn btn-success"
onclick=Strategy17();>
Cheerful
</button>
<button class="btn btn-success"
onclick=Strategy18();>
Creative
</button>
<button class="btn btn-success"
onclick=Strategy19();>
Eager
</button>
<button class="btn btn-success"
onclick=Strategy20();>
Fashionable
</button>
<button class="btn btn-success"
onclick=Strategy21();>
Feminine
</button>
<button class="btn btn-success"
onclick=Strategy22();>
Unclear
</button>
<br>
<a href="index.html"> Go Back</a>
</div>
</body>
</html>