The intention of this project is to standardize the list of venue types that represent Digital-Out-of-Home (DOOH) advertising screens within a programmatic OpenRTB 2.5 context.
The systematization of DOOH venue types will allow for clearer targeting by media buying platforms across a spectrum of available supply-side platforms offering DOOH inventory.
Specification
Mapping to other taxonomies
- Place Exchange has contributed a mapping with the DMI Taxonomy
- Adomni
- Broadsign
- Place Exchange
- The Trade Desk
- Verizon Media
- VIOOH
- Vistar Media
| Participant | Status | Version | Notes |
|---|---|---|---|
| Adomni | Evaluating | 1.0 | |
| Broadsign | Production | 1.0 | Supports OpenOOH v1.0.0 as of 8/3/20 |
| CAASie | Production | 1.0 | Supports OpenOOH v1.0.0 as of 07/16/20 |
| Campsite | Production | 1.0 | Supports OpenOOH v1.0.0 as of 12/03/20 |
| OutMoove | Production | 1.0 | Supports OpenOOH v1.0.0 as of 09/07/20 |
| Place Exchange | Production | 1.0 | Support both DMI v1.0 and OpenOOH v1.0.0 as of 9/14/20 |
| Verizon Media | Production | 1.0 | Supports OpenOOH v1.0.0 as of 10/1/20 |
| VIOOH | Evaluating | 1.0 | |
| Vistar Media | Production | 1.0 | Supports OpenOOH v1.0.0 (parent/child levels only) as of 9/9/20 |