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Code for "Influencers: To Grow or to Monetize," Management Science

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Figure - celebrities.xlsx
Figure - celebrities.xlsx
 
 
Figure - main_model.xlsx
Figure - main_model.xlsx
 
 
Figure - partial_authenticity.xlsx
Figure - partial_authenticity.xlsx
 
 
Figure - viral_content.xlsx
Figure - viral_content.xlsx
 
 
README.md
README.md
 
 
dynamic_influencers_code.zip
dynamic_influencers_code.zip
 
 
matlab_celebrities.m
matlab_celebrities.m
 
 
matlab_main_model.m
matlab_main_model.m
 
 
matlab_partial_authenticity.m
matlab_partial_authenticity.m
 
 
matlab_viral_content.m
matlab_viral_content.m
 
 

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dynamic_influencers

Code for "Influencers: To Grow or to Monetize," Management Science. These files contain the Matlab code and Excel figures for the numerical examples. The Matlab files compute the influencer's optimal policy, and the corresponding Excel file then computes the influencer's number of followers over time given this optimal policy. All of the Matlab and Excel files are also included in the ZIP file dynamic_influencers_code.zip

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Code for "Influencers: To Grow or to Monetize," Management Science

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