[website] Optimize conversion to the store (templates) #32646
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| @@ -236,6 +236,11 @@ const pages = [ | |||
| { pathname: '/material-ui/discover-more/languages' }, | |||
| ], | |||
| }, | |||
| { | |||
| pathname: 'https://mui.com/store/?utm_source=docs&utm_medium=referral&utm_campaign=sidenav', | |||
| title: 'Templates', | |||
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| title: 'Templates', | |
| title: 'Store', |
Should we use Store given that the Design kits are there as well and, therefore, it's more than the Templates?
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Wouldn't "Templates" and "Design kits" convert better than "Store"?
IMHO "Store" is too abstract and produces doubts like "Is it a merch store?" and "Is there something I might need?", while "Templates" and "Design kits" are straightforward
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I think that it's the templates that we care about here. We already link the design kits from each page:
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The Design kits page is inside the DIscover more folder — should we move it outside from it?
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No preferences, I will fix this #32180 (comment) now though. I'm merging and deploying now as each day we wait costs us in the order of $1,000.
oliviertassinari
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https://deploy-preview-32646--material-ui.netlify.app/material-ui/getting-started/installation/
Fix drop of -26% of traffic to https://mui.com/store/ by adding the sidenav menu back:
like in older versions of the docs, e.g. https://v5-0-6.mui.com/components/autocomplete/ and like in other products:
It even makes me wonder if we couldn't give the templates in the store more emphasis.
I have found this regression thanks to the events that we send on clicks. "sidenav" is gone since we deployed the docs split (our most effective traffic source from mui.com to mui.com/store:
I also use this as an opportunity to add all the UTM tags so we can use Google Analytics to identify changes in behavior. I hedge another regression of this nature in the future.