This report provides an analysis of the customer churn rate of a telecommunication company based in California and presents recommendations on how to minimize the attrition for the long-term success of the company.
The analysis scope of this report includes customer segregation, distribution, and demographics analysis. Through this analysis, we have identified several key factors that may be contributing to the high churn rate, including competition from other companies in the market, poor customer service, contract type and tenure of clients, network coverage and reliability issues, limited product offerings, and lack of competitive pricing.
To address these issues, the report recommends several steps the company can take, including performing a competitor analysis, improving customer service, conducting marketing campaigns with good ROI, investing in network upgrades, expanding product offerings, and reviewing pricing structure.
The report was created using various technologies, including Power BI for data transformation, data modeling, and visualization, and PowerPoint for presentation.
[Open Report in Power BI](https://app.powerbi.com/groups/me/reports/f0cb6d1f-893a-412b-9fb2-97d7c4928dec?pbi_source=PowerPoint)