This project focuses on analyzing customer relationship management (CRM) data using 360customer data. The primary objective is to understand customer behavior and segment customers to derive actionable insights. The analysis used RFM (Recency, Frequency, Monetary) analysis to segment customers based on their purchasing behavior and to identify key customer groups for targeted marketing strategies.
- Customer360 data
- RFM analysis
- BCG matrix
- SQL server
- PowerBI
- Python Pandas