fleshed out details section of README

PHILOSOPHY.md

@@ -61,13 +61,20 @@ ShutterStem should be able to gracefully handle any number of photos, and enable
 # Questions one might ask #
 
 Q. So how does ShutterStem manage to pull all of this off?
+
 A. CouchDB pretty much just does it all for us and we just relax.
 
+
 Q. CouchDB?
+
 A. CouchDB: http://www.building43.com/videos/2010/08/19/a-powerful-replicable-mobilized-database-couchdb/
 
+
 Q. So if CouchDB does all the work, then what doth ShutterStem?
+
 A. CouchDB is "just" a beautifully architected web filesystem and server, ShutterStem is a standardish way of using CouchDB to manage photos and provides the necessary app-specific infrastructure on top of CouchDB's foundation.
 
+
 Q. Does ShutterStem require CouchDB?
+
 A. Yes, although in theory ShutterStem's components could be exported to other cultures (e.g. devices crippled by anti-competitive censorship)

README.md

@@ -2,7 +2,23 @@ ShutterStem is trying to make taking photos fun again. It is a CouchDB-based pho
 
 # Details #
 
-(TODO: bit more of an overview, link to [philosophy document]())
+Digital cameras make it easy to take thousands of photos; ShutterStem wants to make it possible to organize and enjoy the best —
+on any devices that are available, desktop computer and travel netbook, online or off-grid, jailbroken or not.
+To accomplish this, your photo library needs to be more of a /platform/ than a /product/.
+
+ShutterStem provides a simple web app for managing photos. Images can be imported, grouped into "baskets", and then exported.
+Metadata and thumbnails are stored in [CouchDB](http://guide.couchdb.org/draft/why.html),
+which means you can organize on any computer yet keep your changes synced easily.
+Other apps, web or native, can build cooler features on top of this traveling database of images, without having to reinvent the basics.
+
+You can [read more about the technical principles](https://github.com/natevw/ShutterStem/blob/master/PHILOSOPHY.md) behind ShutterStem,
+or you just hop right in and start kicking the tires for yourself by following the
+way-too-complicated, two-chapters-with-foreword installation process outlined below.
+
+While contributions to this core organizer are certainly welcome,
+focused apps that add their own metadata to, or rebuild an interface on top of the shared database are even more welcome!
+(e.g. a Mac or Android or iOS–native organizer, a web gallery/slideshow viewer, automatic face detection...)
+
 
 # Installation #