feat(OTEL): Introducing new wording about choosing OTEL.

src/content/docs/integrations/open-source-telemetry-integrations/opentelemetry/introduction-opentelemetry-new-relic.mdx

@@ -142,11 +142,15 @@ The components of OpenTelemetry work together to create some distinct advantages
 
 ## Should I use OpenTelemetry instrumentation or New Relic agents? [#choice]
 
-As you consider OpenTelemetry, you may also be looking at APM agents that also capture telemetry data.
+As you consider OpenTelemetry, you may also be looking at New Relic's APM agents that capture telemetry data.
 
-As you'd expect, there is a lot of overlap between features available from OpenTelemetry agents and SDKs versus those available from APM agents. This is especially true if you're interested in distributed tracing telemetry data. The choice you make depends on what you need.
+As you'd expect, there is a lot of overlap between features available from OpenTelemetry agents and SDKs versus those available from New Relic's APM agents. The decision between New Relic's APM agents and OpenTelemetry depends on your goals and your tolerance for change: 
 
-We recommend that you explore both New Relic and OpenTelemetry instrumentation or discuss it directly with us at New Relic to decide what works best for you.
+  * If you're looking for a production-tested, fully-featured experience with enterprise features, New Relic agents are the best option for you at this time.
+
+  * If you're looking for a vendor-less solution (not requiring any New Relic code running in your environment) and have basic use cases, OpenTelemetry could be the right choice for you. If your technical team wants to be hands-on with more control of the data, OpenTelemetry can also solve complex use cases.
+
+By choosing OpenTelemetry today, you get all the great advantages listed above, and you won't need to migrate your services to OpenTelemetry in the future. 
 
 ### OpenTelemetry: A work in progress [#emerging-standard]
 
@@ -158,11 +162,11 @@ For languages that New Relic does not currently provide an agent or SDK, OpenTel
 
 As OpenTelemetry matures, New Relic will continue to support new OpenTelemetry data models and to provide a curated UI experience for our Full Stack Observability customers.
 
-### APM agents [#apm-agents]
+### New Relic's APM agents [#apm-agents]
 
-In general, APM agents will collect more telemetry data for your services, and they offer a wide range configuration options and an extensive set of auto-instrumentation capabilities.
+In general, New Relic's APM agents will collect more telemetry data for your services, and they offer a wide range configuration options and an extensive set of auto-instrumentation capabilities.
 
-APM agents offer detailed transaction trace visibility for individual services. They also offer predefined sampling to balance the performance impact of your instrumentation against the need to capture enough data to gain helpful insights.
+New Relic's APM agents offer detailed transaction trace visibility for individual services. They also offer predefined sampling to balance the performance impact of your instrumentation against the need to capture enough data to gain helpful insights.
 
 ## How OpenTelemetry works with New Relic [#how-it-works]