Analysis for Schmaelzle et al. (2023)

Data and analysis code for * Schmaelzle, Lim, Cho, Wu, & Bente (2023). Examining the Exposure-Reception-Retention Link in Realistic Communication Environments Via VR and Eye-tracking: The VR Billboard Paradigm * pdf|link

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(Note: The video is a replay without skydome and actual images - participant's view had the skydome on and images were superimposed programmatically)

Code

• The notebooks to reproduce the analyses are in the scripts folder.

Data

• The data and billboards are in the data folder. Note that not all raw data are shared here (size, privacy).

Dependencies

• see environment file

2023 | Ralf Schmaelzle