Customer Predictive Analytics with Support Vector Machines (SVM) and Plotly
Check out my Medium Article! https://medium.com/@nathanpvb/predictive-analytics-on-customer-behavior-with-support-vector-machines-svm-7e68fd2be610
Marketing and Customer Analytics is one of the hottest areas for the application of data science in the modern world. In order to take advantage of available data, modern businesses need the analytics tools that will provide them with the insight they need to deliver a personalized consumer experience. In this article, we will explore a supervised machine learning algorithm called Support Vector Machines (SVM). Classification algorithms such as this one can increase our understanding of the customer and improve our marketing and engagement strategy.